To gain maximum benefits from your YouTube content, it is important to make more and more people watch your videos. The more views you get, the chances of closing more sales go up.

Content Marketing Institute contributor Anjan Sarkar has shared nine ways to help you increase watch time on your YouTube channel.

He says, “Here are some ideas to increase watch time on your channel and, ultimately, to appear more frequently in search and recommendation results.

1.Start with an awesome intro

The first step is to hook your audience. Grab their attention in a flash- that’s what Google itself preaches too. The first 15 sec are your saving grace to make it happen.

Google’s YouTube Playbook for Brands and Agencies offers this advice:

  • Make the first frame compelling – visually, through personality, or with messaging.
  • Speak directly to the viewer, not the audience as a whole.
  • Ask a question or do something to spark their curiosity.
  • Preview what they can expect in a short clip”.
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