TikTok has announced the launch of lead generation ads to help businesses reach and drive customer acquisition with ease.

TikTok announcement:

“Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally, basic information that our users provide to TikTok can also be automatically populated for an efficient experience between the business and user”.

TikTok’s ‘Lead Generation Ads’ Press Release

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