Today’s buyers want flexibility and personalization. By producing the content that addresses these two, you can grow your online sales.

Content Marketing Institute is hosting a webinar ‘Stand-Out Sales Content In 60 Minutes’ on Wednesday, May 12, 2021, at 2.00 pm ET.

The CMI team says, “Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective.

How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale?

Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bids & Proposals at 8×8, and Karla Rivershaw, Head of Marketing at Turtl, are here to share exactly how they are setting up sales enablement content that saves time, accelerates deals, and helps win more business.

By the end of the webinar, you’ll be up to speed on how to:

  • Stand out from the competition with the most effective sales content, internal and external, for each buyer stage
  • Improve engagement by understanding seller and buyer psychology
  • Ensure sellers know exactly when and how to use content along the buyer journey
  • Set up customization and personalization at speed and scale
  • Boost sales productivity with content automation and data”.

Stand-Out Sales Content In 60 Minutes

Content Marketing Institute


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