Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective.

Marketing Land has published an article highlighting some useful strategies to help you find the perfect influencers for your brand.

The ML team says, “Some people start influencer search by Googling a list of influencers in their industry. However, most YouTube and Instagram influencers’ rankings are likely to be limited to macro-influencers.

Here’s what you should do instead.

First of all, you need to choose the social media platform you’re going to focus on. Social media platforms can greatly affect your search results: finding Instagram influencers is very different from opinion leaders on LinkedIn. The choice of the social media platform should be based on your marketing goals.

Now it’s time to research your niche. Look up which influencers have collaborated with your competitors, check what hashtags they use and who they tag in their posts.

Use these hashtags to identify social media accounts that post relevant content. Go through this list and analyze their social performance: the number of followers, engagement, content they post, etc”.

How to find the perfect influencers for your brand: A quick and easy way

Marketing Land


You May Also Like These Topics...

How to Find Influencers to Promote Your Small Business in 2023 [Video]

HubSpot has published a new video ‘How to Find Influencers to Promote Your Small Business in 2023’ sharing useful tips to find the right influencers for your business. The HubSpot team says, “Are you looking to promote your small business on social media but don’t have a massive budget? Influencer marketing could be the answer. […]

Sharing is caring

HubSpot Highlights 31 Influencer Marketing Statistics

Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. HubSpot contributor Erin Rodrigue has published a detailed guide featuring 31 influencer marketing statistics you should know in 2023. It includes the following: The Influencer Marketing Landscape Influencer Marketing […]

Sharing is caring

Seven Benefits of Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. HubSpot contributor Flori Needle has published an article featuring seven benefits of influencer marketing. She says, “This post will go over the data-backed benefits […]

Sharing is caring

Reminder- How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact, November 15 [Webinar]

This is a reminder for CreatorIQ webinar to be held on November 15, 2022.  CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and […]

Sharing is caring
Sharing is caring