Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective.

Marketing Land has published an article highlighting some useful strategies to help you find the perfect influencers for your brand.

The ML team says, “Some people start influencer search by Googling a list of influencers in their industry. However, most YouTube and Instagram influencers’ rankings are likely to be limited to macro-influencers.

Here’s what you should do instead.

First of all, you need to choose the social media platform you’re going to focus on. Social media platforms can greatly affect your search results: finding Instagram influencers is very different from opinion leaders on LinkedIn. The choice of the social media platform should be based on your marketing goals.

Now it’s time to research your niche. Look up which influencers have collaborated with your competitors, check what hashtags they use and who they tag in their posts.

Use these hashtags to identify social media accounts that post relevant content. Go through this list and analyze their social performance: the number of followers, engagement, content they post, etc”.

How to find the perfect influencers for your brand: A quick and easy way

Marketing Land

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