Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using the right vehicles for their marketing efforts.  One of the most popular vehicles for marketing your business is social media. Social media started as a way for people to stay connected but has since grown into a platform for companies to use to... [...]

Image credit Martin Reisch on Wunderstock Like the trees for which it’s named, an evergreen marketing strategy stays fresh and healthy at all times of the year, year after year. Such a strategy might sound impossible to marketers pumping out new content all the time, but evergreen marketing is a real, useful, and simple tool for driving business growth continuously.  Intrigued? Building an effective evergreen marketing strategy starts with understanding the approach, then setting up your foundation for success. Here’s what you should know. Understanding Evergreen Strategies Evergreen marketing... [...]

            There’s no denying the fact that 2020 was extremely rough on many (if not most) businesses. For example, small business revenue is down since January. On top of this, Yelp data shows that 60% of business closures related to the pandemic are permanent.  Probably, you were one of the business owners that spent a good portion of 2020 looking for ways to survive. But as the calendar turns to 2021, it’s time to focus on the pivots you can make for the better. Here are five that deserve your attention: Focus More Marketing Resources Online Businesses around... [...]

Sixty-eight percent of all online experiences begin with a search engine. In other words, it doesn’t matter if you’re a tiny startup in a niche industry or a global conglomerate like Amazon, ranking on search engine results pages (SERPs) is important if you want to get any online traffic. This post will discuss SEO basics, not enough to make you an expert, but enough to get you started. So, how do you boost your traffic from search engines? The best way is through a method commonly referred to as search engine optimization or SEO. What is SEO? In a nutshell, SEO is the process of optimizing... [...]