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Monday, March 1, 2021

Pivots Your Marketing Team Should Make in 2021

            There’s no denying the fact that 2020 was extremely rough on many (if not most) businesses. For example, small business revenue is down since January. On top of this, Yelp data shows that 60% of business closures related to the pandemic are permanent.  Probably, you were one of the business owners that spent a good portion of 2020 looking for ways to survive. But as the calendar turns to 2021, it’s time to focus on the pivots you can make for the better. Here are five that deserve your attention: Focus More Marketing Resources Online Businesses around... [...]

An Introduction to SEO Basics for Beginners

Sixty-eight percent of all online experiences begin with a search engine. In other words, it doesn’t matter if you’re a tiny startup in a niche industry or a global conglomerate like Amazon, ranking on search engine results pages (SERPs) is important if you want to get any online traffic. This post will discuss SEO basics, not enough to make you an expert, but enough to get you started. So, how do you boost your traffic from search engines? The best way is through a method commonly referred to as search engine optimization or SEO. What is SEO? In a nutshell, SEO is the process of optimizing... [...]