Image Source: Pixabay Our growing attachment to technology and daily use of the internet continues to influence almost every part of the way a business is run. Marketing, specifically, has evolved tremendously. For example, relying solely on word-of-mouth marketing to boost brand awareness and keep customers rolling in is a thing of the past. And so is a strategy that consists exclusively of traditional marketing. Digital marketing is becoming one of (if not the most) popular methods of marketing for businesses and non-profit organizations. Marketers are leveraging the fact that most people engage... [...]

These days, data security is more important than ever. As technology evolves and more people work from home, hackers are developing new tricks to steal our data. Though every business needs to understand these threats, the marketing industry is one of the most vulnerable. Marketing is all about data. It’s about finding out what makes a customer tick, how to reach them, and when. Though most people aren’t afraid to share their data, they may not be aware of what can happen if that information is stolen. With that said, marketers need to be aware of the risks and be proactive in avoiding... [...]

Image Source: Unsplash New may be exciting in the marketing world, but traditional doesn’t mean outdated. An email marketing strategy can be one of the most cost-effective strategies you can adopt. Social media news can seem compelling enough for even seasoned marketing professionals to ditch email. But while trying out new content formats on trending platforms like Clubhouse and TikTok is important for staying relevant, tried-and-true email marketing is still a powerful opportunity to engage current and potential customers in the long term. Here are four compelling reasons why email marketing... [...]

Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using the right vehicles for their marketing efforts.  One of the most popular vehicles for marketing your business is social media. Social media started as a way for people to stay connected but has since grown into a platform for companies to use to... [...]

Image credit Martin Reisch on Wunderstock Like the trees for which it’s named, an evergreen marketing strategy stays fresh and healthy at all times of the year, year after year. Such a strategy might sound impossible to marketers pumping out new content all the time, but evergreen marketing is a real, useful, and simple tool for driving business growth continuously.  Intrigued? Building an effective evergreen marketing strategy starts with understanding the approach, then setting up your foundation for success. Here’s what you should know. Understanding Evergreen Strategies Evergreen marketing... [...]

            There’s no denying the fact that 2020 was extremely rough on many (if not most) businesses. For example, small business revenue is down since January. On top of this, Yelp data shows that 60% of business closures related to the pandemic are permanent.  Probably, you were one of the business owners that spent a good portion of 2020 looking for ways to survive. But as the calendar turns to 2021, it’s time to focus on the pivots you can make for the better. Here are five that deserve your attention: Focus More Marketing Resources Online Businesses around... [...]

Sixty-eight percent of all online experiences begin with a search engine. In other words, it doesn’t matter if you’re a tiny startup in a niche industry or a global conglomerate like Amazon, ranking on search engine results pages (SERPs) is important if you want to get any online traffic. This post will discuss SEO basics, not enough to make you an expert, but enough to get you started. So, how do you boost your traffic from search engines? The best way is through a method commonly referred to as search engine optimization or SEO. What is SEO? In a nutshell, SEO is the process of optimizing... [...]