Quality content, targeted keywords, meta title, meta description, backlinks and social media are the ingredients of a strong SEO strategy. To make sure that your site makes it to the Google search result pages, you need to keep your strategies in congruence with the algorithms. Exposure Ninja’s Tim Cameron has published a YouTube video showing how to write page titles and meta descriptions for search engine optimization. Cameron says, “People often ask me what the first thing I optimise on a website is, and 99% of the time it’s the page titles and meta descriptions. These... [...]

SEO, online ads, social media marketing, content marketing etc. are some of the ways to get more visitors to your websites. Website page speed and other design elements also play a major role in increasing your site traffic. Entrepreneur Magazine contributor Eric Siu has shared some useful tips to drive traffic to your website. Entrepreneur team says, “In this video, Entrepreneur Network partner Eric Siu discusses how to drive more traffic to your website. Spend time on search engine optimization and content marketing when driving traffic. When posting, make sure that you are posting... [...]

With Instagram you can promote your brand and product in a friendly and authentic way. You can also use this platform to grow brand awareness. This network has more than 1 billion monthly active users. 50% of the users follow different brands. With creativity and proper planning you can boost your business with Instagram. To help you learn about some of the best ways to use Instagram, Entrepreneur magazine contributor Chidike Samuelson has shared eight 8 examples of brilliant Instagram marketing. 8 Examples of Brilliant Instagram Marketing Entrepreneur  [...]

Marketing Land has published ‘2019 Periodic Table of Email Optimization and Deliverability’, a guide to the essential aspects of email marketing.  This guide created for 2019, features strategic practices and tactical elements necessary for sending engaging email communications that can reach and be opened by recipients. It includes the following: technical elements content recommendations compliance factors, and creative and content guidelines. Marketing Land team says, “Email marketing is about more than delivery and open rates. Marketers invest heavily in email marketing,... [...]

When it comes to social media marketing, Facebook, Instagram, Twitter and LinkedIn are favorite platforms of marketers. Among these LinkedIn, being a professional network, puts you indirect contact with people working in specific domains. It has more than 645 million user base that you can target. Entrepreneur magazine contributor Imran Tariq has shared four ways to convert more clients using LinkedIn platform. Tariq says, “By using a few best practices to avoid coming off as spammy or overly sales-y, you can have better success at turning these potential connections into revenue-generating... [...]

Video marketing is a powerful tool for business growth — video marketers get 66% more qualified leads per year. Moreover, 88% are satisfied with the ROI of their video marketing efforts on social media, Aberdeen Group statistics reveal. Consumers love video content and, for marketers, this medium is an effective way to capture attention, strengthen brand awareness, keep customers informed, and boost sales. Be authentic John Legere, CEO of T-Mobile, does a weekly vlog (“video blog”) on FaceBook live called #SlowCookerSunday where he chats, cooks, and shares recipes with his audience.... [...]

On Sunday, the product development team headed by Cyril Gupta will release VidScribe. With this new software, you can convert your videos, recorded in your own language, into local language videos for all around the world. It will let you add subtitles in any language, add local language captions (SRT) for your videos, and automatically re-dub the video in any language, getting you access to a worldwide audience. Gupta, in an information release, says VidScribe will get you the global audience by automatically translating the video into any language you want, not just the text, but also the audio. These... [...]

If you’re looking for an interesting niche, one that has a long history of wide audience appeal and filled with people willing to invest in their goals, it’s hard to beat Tourism and Travel. If you are interested in marketing in this niche, there is a new WordPress site package that can get you started very quickly. build 100% self-updating WP travel site: WP Travelsite was just released. It will build your travel website in just moments, and then it will maintain itself, including adding new content, automatically. The creator of this “done for you” website is only holding... [...]

A Content Marketing Institute research study revealed that 50-70% of marketing content goes unread. The results show that the content that you produce by putting in several hours of efforts, is not used by people. To make sure that your content goes to right people you should be careful while choosing the channel you are using to spread your content. Smarp is hosting a webinar on ‘Growing with your most underrated marketing channel’ with Aleksander Cardwell, Product Marketing Manager at Smarp and Justin Keller, VP of Marketing, Sigstr. The webinar will be held on Wednesday, September... [...]

Proper use of hashtags in social media can be fundamental to generating exposure and audience engagement. Hashtags on Twitter allow you to reach more people online who are interested in the products or services you offer. Blogging Wizard’s Kim Lochery has published ‘The Complete Guide To Twitter Hashtags’ to help you rightly employ hashtags in you marketing. On creating specific hashtags, Lpchery says, “The more specific your search term, the higher the chances you’ll find something you’re looking for. You wouldn’t trawl all of Google’s results for “cake” when... [...]