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Saturday, September 19, 2020

Everything You Need to Know about 301 vs. 302 Redirects for SEO

The website redirects are useful when you are relocating your website content permanently or temporarily. Ahrefs contributor Joshua Hardwick has published an article on using 301 vs. 302 Redirects for SEO.He says, “Redirects are simple. If you’re moving content to a new location permanently, use a 301 redirect. If you’re moving it temporarily, use a 302 redirect.But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality.The answer is simple: Search engines view 301 redirects and... [...]

How to Use Old Blog Posts for SEO

Your blog content holds enormous opportunities to continue getting more and more website traffic. Quality content can also help you to grow your SEO rankings.Ahrefs contributor Joshua Hardwick has shared a three-step guide to republishing your old blog posts for search engine optimization.Hardwick says, “In this guide, you’ll learn how to republish old blog posts for more organic traffic in three easy steps.Find underperforming pages with content issuesRefresh the contentRepublish the postStep 1. Find underperforming pages with content issuesIf you want to boost organic traffic,... [...]

Vertical Leap on How SEO Helped Businesses Survive COVID-19

The COVID-19 pandemic caused serious damage to many businesses worldwide. Several businesses have been hit severely due to this unprecedented challenge.Vertical Leap’s Gemma Scarth has published an article on how SEO helped businesses survive COVID-19.says, “When the coronavirus outbreak forced countries around the world into lockdown, brands responded by reducing their ad spend in a bid to cut back on marketing expenses. According to the World Economic Forum, ad spend was down 9% on average across Europe by June while the UK and Germany pulled spending back by a larger 12% each.Back... [...]

Host Location and SEO Performance: Questions Answered

The search engine optimization performance depends on several elements like content, website design, keyword selections, site speed and more. It is also important to know whether your host location makes any difference to your SEO. Search Engine Journal‘s Shelly Fagin has answered your questions on it. Fagin says, “There are two aspects to consider about the location your hosting company uses to host your website as it relates to your organic rankings.Site SpeedThe first aspect is the effect it has on your site speed.The closer a site visitor is to the datacenter... [...]

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority [Video]

Your website page rank reflects the quality of page content and how Google ranks it. Higher page rank can help you to score better in SEO rankings. MOZ team has published new Whiteboard Friday video ‘7 SEO Processes That Get Easier with Increased PageRank/Domain Authority’ featuring Cyrush Shepard. MOZ team says, “A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are... [...]

8 Things To Master in SEO Do You Know Them [Video]

SEO (search engine optimization) is one of the most essential skills to achieve success in your business. It helps you to boost your organic web traffic and close more sales. By developing right SEO skills you can improve the process of content creation and search engine rankings resulting into better promotion of your products and services. Neil Patel has published a new video ‘8 Things To Master in SEO Do You Know Them’ to help you improve your SEO skills. In this video Patel has shared eight important skills that work for SEO improvement. 8 Things To Master in... [...]

Strategies to Use Headings for Better SEO

There are several elements that play important role in helping you to achieve better search rankings. Your web page heading is one such element that tells the search engine about your page.Search Engine Journal contributor Roger Montti has shared some useful tips on using headings for improved SEO based on insights shared by Google’s John Mueller.Montti says, “Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them.How to Use Heading Elements?On... [...]

Looking Back at SEO in 2019 [Podcast]

SEO keeps changing with Google algorithm updates. In 2019, Google announced several changes to its algorithms which required improvements in your strategies. Rank Ranger team has published a new podcast episode ‘Looking Back at SEO in 2019’ featuring Ross Tavendale of Type A Media.Rank Ranger team says, “Ross Tavendale of Type A Media joins us to reflect back on the major trends in SEO brought to us in 2019!Where we’re at with links, nofollow hints, news links, spammy links, and the future of linksFeatured Snippet clicks, no clicks, more clicks – everything... [...]

Building and Assessing a SEO Holiday Keyword List [Podcast]

Your holiday marketing efforts need a strong SEO strategy for reaching more people online. And for better SEO performance you need an ability to perform effective keyword research. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘Building and Assessing a SEO Holiday Keyword List’ featuring Tyson Stockton.Koene says, “Santa is always making his list and checking it twice, and Searchmetrics is following suit with our holiday triage mode checklist to help keep SEOs on track during a hectic holiday season. Join Ben and Searchmetrics’ Director of Services... [...]

Are You Making These SEO Mistakes?

You need a well-planned SEO strategy to get more web traffic from search engines. To achieve your search engine marketing goals, you should avoid any kind of mistakes. Authority Labs contributor Ashley Segura has shared eight things that might be hurting your SEO strategy.Segura says, “Decoding the mysteries of search engine optimization can be incredibly frustrating. Before you throw in the towel, let’s take a look at some of the most common mistakes webmasters make that can leave gaping holes in even the best SEO plan.Here are 8 reasons your SEO game might be weak.1. Mediocre ContentPoor... [...]