A Content Marketing Institute research study revealed that 50-70% of marketing content goes unread. The results show that the content that you produce by putting in several hours of efforts, is not used by people. To make sure that your content goes to right people you should be careful while choosing the channel you are using to spread your content. Smarp is hosting a webinar on ‘Growing with your most underrated marketing channel’ with Aleksander Cardwell, Product Marketing Manager at Smarp and Justin Keller, VP of Marketing, Sigstr. The webinar will be held on Wednesday, September... [...]