Video marketing is a powerful tool for business growth — video marketers get 66% more qualified leads per year. Moreover, 88% are satisfied with the ROI of their video marketing efforts on social media, Aberdeen Group statistics reveal. Consumers love video content and, for marketers, this medium is an effective way to capture attention, strengthen brand awareness, keep customers informed, and boost sales. Be authenticJohn Legere, CEO of T-Mobile, does a weekly vlog (“video blog”) on FaceBook live called #SlowCookerSunday where he chats, cooks, and shares recipes with his audience.... [...]

Here’s a guest post by Sherisse Rogers.When you’re starting off as a blogger its seems like there is a neverending list of things you need to do to make your blog successful. You have to:Have a nice designPosts regularlyBuild an email listCreate a lead magnet to help grow your listNetwork with other bloggersFind good affiliate offersAnd a whole host of tips for new bloggers!!Geez! Then, once your blog is gaining some traction some jerk tells you that you need to do on-page SEO so that your site shows up organically.First of all, WHAT IS SEO? Secondly, WHAT IS ON-PAGE... [...]

It can be hard to keep up with your social media marketing opportunities. There are so many platforms to choose from that knowing which are best is sometimes a challenge. Of course, you should make sure your business is represented on the “tried and true” Big 3:• Facebook• Twitter• PinterestBut, that’s not enough these days. In addition to these three, you should also be sure that you have visibility on some of the fresh, new platforms, as well.Which of the newest offerings have the most potential? In this article, we will discuss four of the latest newcomers... [...]

E-Commerce sales in the U.S. totaled $306 billion in 2014 and are projected to pass $494 billion by 2018. With numbers like this, it is safe to say that e-commerce is here to stay and is only becoming more powerful by the minute.You might already run your own e-commerce store or are about to launch one from scratch; either way, there are six principles every e-commerce website should follow.1- Clean VisualsVisuals and the overall look of your website are one of the most important elements in building trust with potential customers and in increasing their engagement on your site. If a website... [...]

Editor’s note As marketers, it is critical that we understand how to connect with the people we are targeting with our online ads. We can take a lesson from the successes and failures of news organizations as they have tried to build a relationship with the younger adults in our society. In this guest article, DJ Miller reviews some of those successes and failures.The so-called millennials pose a unique problem to those who try to keep them informed about what’s going on in the world. Gen Y is the so-called “me generation,” so trying to keep them interested in the wider arena is... [...]

by Ness GarciaOnline marketing and social media go hand in hand nowadays, so it is important to understand the best ways to run an effective and successful campaign. More and more people are using automated ways to get their social media strategies finished up, but is it costing them traffic? Let’s take a look at how much automation is safe in social media strategies.Content Posts throughout All NetworksThe most popular automated part of social media is the software that allows you to post to any website you want with the click of a button. While this might seem really smart to do, it... [...]

A presence on social media is increasingly important for businesses these days, and many companies use social media with great success. However, sometimes businesses get it wrong when it comes to this outlet, and sometimes they get it dead wrong. Check out some of these good and bad social media examples that your business can learn from.Businesses That React to Negative Customer FeedbackThe Good: Dell took note that customers were posting to social media about problems before they issued a call to the call center. Dell was able to use this information to tackle issues early on before they got... [...]

DJ MillerThere is no universally “right” or “wrong” way to market a product or service. Marketing strategies varies from company to company, depending on a number of factors. A marketer might choose to use different tactics to market to an older generation than a younger one, for instance, or for a therapeutic massage service as opposed to an oil change service. That being said, there are certain things every marketer should keep in mind. Here are eight tips for highly effective marketers.PlanBelieve it or not, many marketers forget to make plans. They are so focused... [...]

By Jo GuzmanOver the years it has been getting harder and harder to hold the attention of a visitor on our websites, so it is important to understand what are some of the best ways to get someone to focus on your site and stay there for a while. To assist with making your website successful, here are some ideas  that you can implement into your site.Quality ContentThe first and most important part of any website is going to be the content that is inside of it. Having content that your target demographic would actually enjoy is going to be a major factor in whether or notthey will stay on your... [...]

by DJ MillerWorking together is easier when you have the right apps to support collaboration. Try these top Google apps to make your next business project a breeze.Mind Map Memo PROPrice: $2.17Of all the mind mapping apps that work on Android devices, Mind Map Memo PRO gives you the most for your money. This app makes it easy for you to create new mind maps or open existing mind maps in .mmm or SD formats.If you can sketch a map on a piece of paper, then you can use this app. Actually, you don’t even need the ability to draw a simple sketch, since it comes with pre-formatted... [...]