Every day, Google ranks millions – if not billions – of websites and pages for many key search terms. But even if your 'successful' pages are targeting some of the most highly-ranked keywords, you probably not ranking well for all of the keywords relevant to your site – or even the best ones for your marketing – from search engines. There is a free tool that can help you see where your content stands in search engine rankings: Google Search Console. This free tool from Google can help you identify these 'hidden' keywords, so that you can further optimize... [...]

Thanks to Unsplash.com Today, more than 4 billion people use the internet, and the number keeps increasing with every passing second. As a result, marketers all around the world want to have a website or at least a social media presence. Indeed, the internet a massive market for businesses of all kinds, from mobile phone sellers to florists, to pet supply businesses, and service providers such as digital marketing firms like a website builder,  an SEO agency or a software house. In recent times, internet marketing (also known as “online marketing” or “electronic marketing”) has... [...]

Growing your online business is all about maximizing lead generation. Considering that the average conversion rates (visitors converted to leads) for online retailers dropped from 3.44% in 2018 to 2.57% in 2019, lead generation is more challenging than you might think. Financial woes might hamper efforts even more. With an average startup capital of $10,000 and finances reeling from COVID-19, that marketing budget is already stretched. It’s at times like these that using your business’s greatest asset becomes essential, but how do you do that? In this post, we’ll look at retargeting and... [...]

Having a website is a must for every business that aspires to attract new clients, establish a strong digital presence, and create a great first impression. Many people don’t trust companies that don’t have a website. They question their legitimacy and trustworthiness. However, the fact that you’ve built a website won’t suffice if your site isn’t optimized for search engines. If you want your potential customers to easily find your content through search engines, you need to have an SEO strategy in place. It will make sure your website appears among relevant organic search results... [...]

Social media has turned out to be a real game-changer for marketers. No matter what business venture you are pursuing, if you aren’t using social media, you are likely to lag behind, and your marketing strategies won’t yield the desired outcomes. The increased use of mobile phones has made it mandatory for online business ventures to make their presence known on social media since a big reason people buy a smartphone is to use it for online activities, principally social media. Be it on YouTube, Instagram, Facebook, Snapchat, or any other social networking app, having a noteworthy social... [...]

While customers usually think their buying decisions are rational, most of the time they are influenced by how the buyer is feeling, or by influential people they see using the product or service. In fact, customers are more likely to buy a product, because they’ve seen an ad that stirred them emotionally; or, they’ve seen a respected personality on social media using the product. Thus, wise marketers take advantage of these tendencies to influence buying decisions. In this article, we’ll take about both emotional marketing and influencer marketing, and how they can improve your results.   Make... [...]

The mobile app industry is a lucrative one – it’s expected to generate $935 billion in revenue by 2023. On the one hand, this is great news because the popularity of mobile apps has been, and will continue to be, growing steadily, while on the other hand, this means that you’ll have to distinguish yourself from the pack and find your own place in the sun. Stats say that there are more than 3 million apps in the Google Play Store, while the Apple App Store houses more than 1.8 million apps. It’s obvious that you’ll have to deal with fierce competition. The quality of your app isn’t... [...]

Entrepreneurs like you never stop moving, never stop working. Every business has plenty of moving parts, and if you’re a solopreneur, you’re responsible for all of it. Fortunately, there are tools which make handling all of these aspects much easier for someone who’s going it alone. In this post, we’re going to take a look at tools that can help save you time or money in three huge areas of business. You’ll learn about tools that you can use for: ●     Hiring Subcontractors ●     Invoicing Clients ●    ... [...]

Video marketing is a powerful tool for business growth — video marketers get 66% more qualified leads per year. Moreover, 88% are satisfied with the ROI of their video marketing efforts on social media, Aberdeen Group statistics reveal. Consumers love video content and, for marketers, this medium is an effective way to capture attention, strengthen brand awareness, keep customers informed, and boost sales. Be authentic John Legere, CEO of T-Mobile, does a weekly vlog (“video blog”) on FaceBook live called #SlowCookerSunday where he chats, cooks, and shares recipes with his audience.... [...]

Here’s a guest post by Sherisse Rogers. When you’re starting off as a blogger its seems like there is a neverending list of things you need to do to make your blog successful. You have to: Have a nice design Posts regularly Build an email list Create a lead magnet to help grow your list Network with other bloggers Find good affiliate offers And a whole host of tips for new bloggers!! Geez! Then, once your blog is gaining some traction some jerk tells you that you need to do on-page SEO so that your site shows up organically. First of all, WHAT IS SEO? Secondly, WHAT IS ON-PAGE... [...]