2019 Periodic Table of Email Optimization and Deliverability [free guide]
Marketing Land has published ‘2019 Periodic Table of Email Optimization and Deliverability’, a guide to the essential aspects of email marketing.
This guide created for 2019, features strategic practices and tactical elements necessary for sending engaging email communications that can reach and be opened by recipients.
It includes the following:
- technical elements
- content recommendations
- compliance factors, and
- creative and content guidelines.
Marketing Land team says, “Email marketing is about more than delivery and open rates. Marketers invest heavily in email marketing, but internet service providers manage your customers’ incoming emails and define what content is eligible to reach the intended inboxes. With this guide, marketers can take control of where and how their email marketing messages appear to achieve the best possible business results”.
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