Proper use of hashtags in social media can be fundamental to generating exposure and audience engagement. Hashtags on Twitter allow you to reach more people online who are interested in the products or services you offer.

Blogging Wizard’s Kim Lochery has published ‘The Complete Guide To Twitter Hashtags’ to help you rightly employ hashtags in you marketing.

On creating specific hashtags, Lpchery says, “The more specific your search term, the higher the chances you’ll find something you’re looking for. You wouldn’t trawl all of Google’s results for “cake” when you were looking for chocolate recipes, would you?

The hashtags you use should be relevant to what you’re tweeting about, but there are some ways that you can use popular or trending, even irrelevant hashtags to get your account thrown into the light.

If you regularly watch #GBBO {Great British Bake Off], for example, it would be absolutely relevant for you to tweet your thoughts whilst watching the show, using the #GBBO hashtag to “promote” your tweets to other people who are interested and talking about exactly the same thing”.

The Complete Guide To Twitter Hashtags

Blogging Wizard

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