Holiday season is approaching fast and it’s time to sharpen your marketing tools. Email helps you to achieve your marketing goals. According to Shopify, email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. Merkle’s Patricia Kendall has shared five ways to create outstanding holiday email campaigns. Kendall says, “Here are five keys to leveraging data and a test and learn agenda to make sure you are optimizing your email campaigns throughout the entire holiday season: 1. Start with what you know about your customer If you do not have... [...]

Over the weekend, the product development team headed by Cyril Gupta released VidScribe AI. This new software lets you convert your videos, that you recorded in your own language, into local language videos for all around the world. That makes your video usable by almost anyone world-wide who might be interested in your product. Here’s how you can benefit from the artificial intelligence built into VidScribe AI. It will: ► Automatically Subtitle any video in the language you choose. ► Automatically re-dub your video in the language of your choice ► Get local language captions (SRT)... [...]

Approximately 51% of US Internet users listen to podcasts. A Podcast Insights study states that the podcast listeners are loyal, affluent and educated. So if you wish to target a group of people who should have the above three traits, podcast marketing is right for you. WNIP contributor Charlotte Ricca has shared a five-step guide to help you start podcasting. Ricca says, “There are a number of simple steps you can take to ensure your podcast is from an audio perspective as professional as it could be. 1. Invest in a digital recorder Your computer can act as a recording device for your... [...]

Facebook marketing gives marketers an opportunity to reach out to potential customers. Currently Facebook has approximately 1.19 billion active users. Facebook advertisements are important for businesses because they allow you to target a specific audience. Neil Patel has published a new video to share some useful tips on getting better Facebook marketing results. Patel says, “Look, Facebook reach has been continually dying. Engagement has been continually dying. Clicks to your site every time you post on Facebook, has been continually decreasing and dying over time. But does that mean... [...]

Content creation and publishing are moving at higher a rate than the previous years. For example, the number of blogs is growing faster than the population. When it comes to reading the online content, only 8 out of 10 people read headlines but only 2 out of 10 click and read full articles. 2020 is quite close now. So its time to learn what updates are coming to the content marketing domain. To help you learn this, Ezoic Inc. contributor Allen Longstreet has published an article highlighting content marketing trends for the coming year. Longstreet says, “I’m going to take you through only... [...]

Email marketing helps you to interact with your audience and increase sales by promoting your products and services. 90% of emails get delivered to the intended recipient’s inboxes. On the other hand only 2% of your Facebook fans see your posts in their News Feed. We trust and use email to achieve marketing goals due to these reasons. But it is important to make your email content compelling to persuade the audience to take an action. Jeff Bullas has shared six tips to make your email copy persuasive and improve your email marketing performance. Bullas says, “Through understanding... [...]

MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘Content Marketing, Employee Advocacy, and the Future of B2B’ featuring Michael Brenner. Listen to this podcast to discover latest trends in content marketing. It also highlights the future of business-2-business marketing. You will learn the following: Many organizations create content, but few really engage in “content marketing” Empathy is the answer to the crisis we face in marketing (and in life) [Empathy] is the answer to business growth and it’s the answer to this crisis... [...]

In 2019, Instagram Stories have become favorites among marketers for reaching targeted audience and promoting products. Today, marketers focus on building trust and transparency in their social media marketing. MediaPoast contributor Oliver Yonchev has shared seven social media trends that will help you to be prepared for the coming year. Yonchev says, “The world of social media is regularly evolving, with fast-paced shifts and updates throughout Instagram, Facebook, Twitter, TikTok, and other key social platforms. Here are seven social media trends to watch out for before the new year starts. More... [...]

YouTube offers you three ways to create video ads: TrueView, Preroll, and Bumpers. You can decide which types of campaigns fit into your requirements and budget. Almost half of the Internet users watch YouTube video content, so advertising on YouTube can be beneficial, and choosing the correct ad format can increase that benefit. And when it comes to the US, 96% of 18-24 year old American internet users use YouTube. HubSpot contributor Jami Oetting has published a comprehensive article on creating and optimizing your YouTube video ad campaigns. Oetting says, “Once you’ve created a marketing... [...]

A landing page is any webpage where you send visitors, in order to initiate a conversation and, possibly, to close a deal. Your landing page should aim at leading your visitors to the product or service you wish to sell. AWeber contributor Chandal Nolasco da Silva has shared 10 ways to create landing pages that convert more customers. Silva says, “There is no one-size-fits-all template for high-converting landing pages — there are too many different offers and niches in the world for that to be the case. But there are certain steps you can take for a landing page to be successful regardless... [...]