Tips to Create High-Converting Landing Pages
A landing page is any webpage where you send visitors, in order to initiate a conversation and, possibly, to close a deal. Your landing page should aim at leading your visitors to the product or service you wish to sell.
AWeber contributor Chandal Nolasco da Silva has shared 10 ways to create landing pages that convert more customers.
Silva says, “There is no one-size-fits-all template for high-converting landing pages — there are too many different offers and niches in the world for that to be the case. But there are certain steps you can take for a landing page to be successful regardless of what you’re selling.
We’re going to cover all 10 of them.
Step 1: Establish your USP
Your USP (Unique Selling Point) is the thing that sets you apart from the competition and the reason why people will choose you over everyone else.
Studies show that you have less than 15 seconds to capture someone’s attention when they land on your website. That’s how long they’ll stick around before deciding whether what you’re offering is right for them. So you need to impress them, quick”.
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