How to Create and Optimize YouTube Ad Campaigns
YouTube offers you three ways to create video ads: TrueView, Preroll, and Bumpers. You can decide which types of campaigns fit into your requirements and budget.
Almost half of the Internet users watch YouTube video content, so advertising on YouTube can be beneficial, and choosing the correct ad format can increase that benefit. And when it comes to the US, 96% of 18-24 year old American internet users use YouTube.
HubSpot contributor Jami Oetting has published a comprehensive article on creating and optimizing your YouTube video ad campaigns.
Oetting says, “Once you’ve created a marketing video you want to advertise on YouTube, it’s time to create your video ad campaign. (If you haven’t made a video yet, here’s how to get started with Animoto or Wistia, along with a few great examples.) Then, upload your video to YouTube.
Decide where you want your ad to appear.
- YouTube Search: Your video ad will appear in results for searches and will appear on the YouTube home page, channel pages, and video pages.
- YouTube Videos: This runs TrueView ads that can appear in-display ads or in-stream ads. With this option, you can choose for your video ad to appear before or around videos shown across the Google Display Network”.
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