Email marketing helps you to interact with your audience and increase sales by promoting your products and services. 90% of emails get delivered to the intended recipient’s inboxes. On the other hand only 2% of your Facebook fans see your posts in their News Feed.

We trust and use email to achieve marketing goals due to these reasons. But it is important to make your email content compelling to persuade the audience to take an action.

Jeff Bullas has shared six tips to make your email copy persuasive and improve your email marketing performance.

Bullas says, “Through understanding and implementing persuasive techniques that you can use in your email copy, your email list subscribers will become more likely to click through and complete a purchase.

Using psychological techniques of persuasion, all persuasive approaches can be nailed down to 6 basic principles.

#1 – Reciprocity

If you offer a potential customer something, that act alone is usually enough to convince them to give something in exchange. Discounts and free samples are a good example of the sort of gifts you can offer your customers if they purchase from you.

The optimization team at Search It Local provide first-hand insight into the value of reciprocity through their experimentation with lead magnets”.

How To Write Email Marketing Copy That Converts Like Crazy

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