Approximately 51% of US Internet users listen to podcasts. A Podcast Insights study states that the podcast listeners are loyal, affluent and educated. So if you wish to target a group of people who should have the above three traits, podcast marketing is right for you. WNIP contributor Charlotte Ricca has shared a five-step guide to help you start podcasting. Ricca says, “There are a number of simple steps you can take to ensure your podcast is from an audio perspective as professional as it could be. 1. Invest in a digital recorder Your computer can act as a recording device for your... [...]