Social media sites are quite influential in today’s marketing arena. The first thing that most Internet users prefer to do in the day is to check their social media updates. Looking at the number of users (2.56 billion global mobile social media users) it is crucial for marketers to have a great social media marketing strategy. Entrepreneur columnist Alfred Lua has published a comprehensive five-step guide to developing a social media strategy. Lua says, “When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes... [...]

SEO is extremely important for the e-commerce businesses. Most of the first time visitors to an e-commerce site land from the search engines. As a site owner you need to be careful crafting an effective and relevant SEO strategy to get your sites indexed in the search engines. Search Engine Land columnist Pratik Dholakiya has shared seven common SEO mistakes that the e-commerce site owners make. Avoiding these mistakes can help your site get more visitors from the search engines. Dholakiya says, “Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll... [...]

Forrester has published a new report titled ‘US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail’. The report states that the US online holiday retail sales will grow by 12% in 2017. In 2017, the total number of holiday shoppers will increase by 3% compared to last year. They will  spend an average of $689 online. Here’s what Forrester team says about the report: Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing every... [...]

The Content Marketing Institute is going to hold ‘Content Creativity Day’ webinar on Tuesday, October 17 from 10.00 am to 3.00 pm ET. This web event will have presentations by Tim Washer, Jay Acunzo, Doug Kessler and Carla Johnson. CMI team says, “Every morning, TV late-night comedy writers stare at the blank page, apply a few simple approaches to catapult them into the creative state, and then put on a brilliantly hilarious show that same evening. We’ll learn a few of these approaches that can empower each member of our marketing team to embrace risk-taking and become an... [...]

Email has remained the most trusted tool for marketing for a long time now. Most marketers use email marketing to boost their sales and promote a brand. Working to improve your email marketing campaigns can help you deliver a better email experience to your subscribers. Entrepreneur columnist Guy Sheetrit has shared eight mistakes marketers make while running their email marketing campaigns. Sheetrit says, “Email marketing is tricky business. It can make or break your brand sooner than you’d imagine. However, most digital marketers find themselves in the soup when their sincere email marketing... [...]

Boosting and continuing the sales is a goal of every marketer. We try various tactics to convert prospects into customers and get more sales done. It requires continuous efforts to get sales improved. Entrepreneur columnist Ryan Robinson has shared three strategies to boost your sales. Robinson says, “Instead of interrupting customers with annoying sales calls, rely on the following three guidelines to build a better sales strategy: 1. Start With Inbound Marketing. The guiding principle behind any successful inbound marketing program is to provide value first and sell second. If customers... [...]

Conversion is the most important element in the marketing process. The conversion strategies keep changing from marketer to marketer. Since it depends on the situation and the kind of customer you are dealing with you have to bring required variation in your strategies. HubSpot columnist Marc Wayshak has shared six strategies to help marketers close more sales while dealing with tough customers. Wayshak says, “In a perfect world, all prospects would love you starting the moment they shook your hand — and then they’d eagerly sign on the dotted line. Unfortunately, deals are almost... [...]

Content plays a crucial role in forming and executing your marketing strategy. Whether you use blogs or social network to reach out your prospects, creative content remains at the center. HubSpot columnist John Hall has shared four ways to design an effective content creation and marketing strategy. On documenting a content strategy, Hall says, “While 89% of B2B organizations are actually utilizing content marketing, only 37% have put together a documented strategy around that content’s creation and distribution. Creating this kind of strategy is similar to setting goals for yourself: You’re... [...]

Digital Marketing Depot is hosting a webinar on ‘5 Steps to AMP Up Your Call Conversions’ on Thursday, October 19  at 1.00 pm EDT. The webinar will focus on how to use Google AMP for enhancing the marketing revenue. The DMD team says, “Join our AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources. Implementing AMP doesn’t have to mean losing call tracking and attribution capabilities. Attend this webinar and learn: AMP’s bottom-line gains (or losses). How... [...]

According to a eMarketer report, 80% of US-based small businesses use Facebook for marketing and 51% of them use Twitter for marketing. The other two channels used for marketing are LinkedIn (44%) and Instagram (36%). Google AdWords us used by 19% of the small businesses and 18% use Pinterest. The eMarketer team says, “In March, G2 Crowd surveyed small-business owners and managers in the US. (The company defined a small business as one with 250 or fewer employees.) Some 24% of respondents said they planned to prioritize investments toward marketing and advertising in 2017. That was more... [...]