Kevin Huxham says, “Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon.High success rates come when you put forth the effort to ensure your lists are clean and current, your content is sound and simple, and your ability to track results helps you fine-tune future campaigns to increase engagement.Most small businesses operate on a very tight marketing budget. They usually have one person dedicated to handling email marketing; often, that person is also wearing other hats. Being able to efficiently... [...]

Barry Rodgers and Val Wilson have just revised their classic software for building website sales funnels.Easy Funnel Maker 2.0 software is a funnel maker that you can use with any product, any giveaway, any OTO, etc. that you want to sell.The software asks for some information about your product, your OTO, your download page, etc., and then it takes that information and automatically builds your complete funnel with all the needed pages:• 6 squeeze pages (12 in the pro version) for you to choose from,• A professional redirect page, • A fully monetized download page and•... [...]

Martin Beck says, “The trends box on Twitter’s desktop site is very spartan — a list of 10 topics and hashtags displayed without context and tucked inconspicuously into either the right or left rail.It’s likely many users overlook the feature, making it a missed opportunity for Twitter as it attempts to make its platform more engaging and hold the interest of the new users it needs to continue expanding its business”.Twitter Tests Desktop Trends Box That Displays Details About Each TrendMarketing Land [...]

Derek S. says, “Email has been a mainstay in marketing campaigns for years now. With the relatively new adoption of text message marketing and in-store beacons email has quietly sat back and allowed the newcomers to bask in the spotlight. However, even with more consumer attention being placed on the newcomers, email has remained a powerful channel for marketers to leverage and if the findings of a new report are any indication, email will not be slowing down any time soon. BlueHornet Networks, an email marketing provider, has announced the release of its 2014 Consumer Views of Email Marketing... [...]

The ‘Business 2 Community’ team says, “To turn business buyers into long-term loyal customers, marketers must mature their content marketing practices to produce relationship-building, useful information. Forrester teamed up with the Business Marketing Association (BMA) and the Online Marketing Institute (OMI) to benchmark the maturity of business-to-business (B2B) content marketing efforts of 113 marketing professionals. We found the vast majority are in the early stages of assembling a content strategy and executing against it. Only 4% are true masters of content marketing. From examples... [...]

Joey Babbs has over 12 years of CPA marketing experience. In his work, he has found that the the success of his CPA campaigns is directly related to three things:1. The quality of the traffic he sends to these campaigns. So he invested a lot of time and effort into finding good quality traffic sources.2. The proper promotion of the offers you select.3. Choosing the right offers to promote.Now, he is sharing his hard-won knowledge with you in CPA Traffic Surge..He wants you to use only the best quality traffic sources. And he is going to show you how to get that targeted traffic to your high-quality... [...]

Douglas Burdett says, “While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do itThe terms search engine optimization and website optimization are often used interchangeably. But they are different.It brings to mind the mistaken interchangeability of the terms inbound marketing and content marketing. They have a lot in common. But content marketing is a subset of inbound marketing“.Why Website Optimization Trumps Search Engine OptimizationBusiness2Community.com [...]

Anum Hussain says, “I don’t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I’m deleting aren’t spammy, unpersonalized messages — they’re just poorly optimized for mobile. And I’m not the only person who does this.In fact, at the time of this post, 49% of poll participants on LifeHacker voted that out of the emails they receive each day, only 25 or fewer of them were spam. That was the smallest bucket that the 3,304 voters (thus far) could choose from”.15... [...]

Graham Charlton says, “Having removed author photos from the SERPs in June, Google has now gone the whole hog and removed authorship altogether.Under the authorship scheme, writers could add the rel=author markup to their bylines, linking them to Google+ pages.Indeed, this is probably the only reason why some people joined Google+, as the carrot of improved CTR and perhaps rankings was dangled in front of them.Google’s John Mueller gives the reason that this author information wasn’t so useful for users, and even distracted from those results (?)”.Google drops authorship... [...]

Tony Newton says that his main love in business is building and then flipping niche sites. Usually, they are Amazon affiliate sites.His new Build, Rank and Flip course shows you how to build, rank and then flip Amazon product review sites. In this business, you don’t have to worry about blogging, affiliate marketing, angry customers, handling refunds or even list-building, unless you want to.If you are looking for an in-depth, thorough, high quality course, Newton may have just what you need. In Build, Rank and Flip, he details every single step you can take to take so you can copy his... [...]