Kevin Huxham says, “Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon.

High success rates come when you put forth the effort to ensure your lists are clean and current, your content is sound and simple, and your ability to track results helps you fine-tune future campaigns to increase engagement.

Most small businesses operate on a very tight marketing budget. They usually have one person dedicated to handling email marketing; often, that person is also wearing other hats. Being able to efficiently create, send, and track email campaigns that work takes trial and error and lots of practice.

Below are seven tips to help you be successful in getting the most out of your email marketing efforts.

Tip 1: Start with clean-list-building practices. It’s important to create a list based on people who have already expressed an interest in hearing about your product or service”.

Seven Tips to Increase Your Email Deliverability


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