‘Four Ways To Improve Your Content Marketing Maturity’ Business 2 Community Webinar September 15
The ‘Business 2 Community’ team says, “To turn business buyers into long-term loyal customers, marketers must mature their content marketing practices to produce relationship-building, useful information. Forrester teamed up with the Business Marketing Association (BMA) and the Online Marketing Institute (OMI) to benchmark the maturity of business-to-business (B2B) content marketing efforts of 113 marketing professionals. We found the vast majority are in the early stages of assembling a content strategy and executing against it. Only 4% are true masters of content marketing. From examples shared by those who scored highly on our assessment, Laura Ramos, VP and Principal Analyst, will explain how to identify gaps and weaknesses in your content marketing practices and steps you can take to improve your content marketing short term“.
Organizer: Business 2 Community
Speaker: Laura Ramos, VP analyst, Forrester Research
Topic: Four Ways To Improve Your Content Marketing Maturity
Day/Date: Monday, September 15
Time: 2.00 pm ET – Time Zone Converter
Register for webinar details.
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