‘Email Crowned King of B2C Communication Per New Report’ – ‘Website Magazine’ Article
Derek S. says, “Email has been a mainstay in marketing campaigns for years now.
With the relatively new adoption of text message marketing and in-store beacons email has quietly sat back and allowed the newcomers to bask in the spotlight. However, even with more consumer attention being placed on the newcomers, email has remained a powerful channel for marketers to leverage and if the findings of a new report are any indication, email will not be slowing down any time soon.
BlueHornet Networks, an email marketing provider, has announced the release of its 2014 Consumer Views of Email Marketing report. The report is based off findings from a survey of 1,000 consumers“.
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