Douglas Burdett says, “While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it

The terms search engine optimization and website optimization are often used interchangeably. But they are different.

It brings to mind the mistaken interchangeability of the terms inbound marketing and content marketing. They have a lot in common. But content marketing is a subset of inbound marketing“.

Why Website Optimization Trumps Search Engine Optimization

Sharing is caring