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Thursday, April 2, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Content Marketing Institute ’

‘Here’s Why Real-Time Marketing Won’t Work (and What Will)’ – Content Marketing Institute

Narain says, “Back in February 2013, something amazing happened to the world of marketing: A brand did something moderately clever, which resulted in a year of analysis and attention. I’m talking about Oreo’s live tweet during the Super Bowl blackout at the Super Dome that sparked a craze for what has now been crowned real-time marketing […]

‘New Era of Marketing Requires New Skills’ – Content Marketing Institute

Robert Rose says, “We’ve just finished our Intelligent Content Conference, our amazing Executive Forum, and our 100th client advisory engagement. It’s time for a little bit of reflection. The exponential growth of content marketing has revealed an interesting skills gap that is hindering the efforts of companies to transform content marketing from a promising set of […]

‘How to Hire Freelancers Who Make Your Content Better’ – Content Marketing Institute

Barry Feldman says, “Your content marketing ambitions are large. Unfortunately, your team is not. Though you may need help for one reason or another, it might not be the right time to bring in another employee. Enter freelancers: With a team of contract workers, you can enjoy the flexibility that comes with hiring on an as-needed […]

‘How Hiring a Journalist Can Improve Your Content Marketing’ – Content Marketing Institute

Robert McGuire says, “The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successfulcontent marketing has to make a lasting impression and provide something authentic to your customers to create a real return on your marketing investment. Aaron […]

‘9 Free Analytic Tools to Measure Your Content Effectiveness’ – Content Marketing Institute

Julia Mccoy says, “Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of […]

‘Research: Technology Marketers Align Around Lead Gen’ – Content Marketing Institute

Joe Pulizzi says, “Of all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. While tech marketers were the group most focused on lead generation last year as well, the percentage has increased from 86% in 2014 to 91% […]

‘5 Engagement-Driven Elements You Should Add To Every Blog Post’ – Content Marketing Institute

Neil Patel says, “Engagement! Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. Engagement is one area in which content marketing is more art than science. Even though there are no formulas to predict engagement, there are patterns of success. Here are five things you […]

‘The Next Generation of Content Marketing: 6 Insights About Intelligent Content’ – Content Marketing Institute

Michele Linn says, “In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days? While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds it. […]

‘4 Steps to Get Business Results from Your Content Marketing Strategy’ – Content Marketing Institute

Mark Walker says, “In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful in the long run. However, only 21% said they were able to effectively track ROI (rising to 35% for those who had a documented strategy). A huge number of marketers still guess about […]

‘Content Marketing Altering the Future Predicted in ‘Minority Report’’ – Content Marketing Institute

Alex Braun says, “Just 13 years ago, Steven Spielberg’sMinority Report envisioned the year 2054 as one in which marketing and advertising are so invasive that holograms make frenzied, customized sales pitches to people as they walk through the mall. In an unnerving scene, protagonist John Anderton’s eyes flashed as retina scanners identified him from a […]