‘The Content Assembly Line is Broken’ – CMI
Doug Kessler says, “As companies turn their content marketing efforts up to 11, we’re seeing our own little industrial revolution, moving the content creation process from the craft workshop to the high-volume assembly line.
The conditions are right:
- We have the division of labor – research teams, copywriters, designers, developers, experts in search, and social.
- We have enormous pressure to create more content faster – to lubricate our lead-nurture flows and fill our virtual funnels.
- And we have a precedent – as Henry Ford and earlier pioneers proved that assembly lines dramatically increase manufacturing productivity”.
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