Sen Van Guilder says, “You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.

When it comes to content marketing, it’s imperative to stay current with SEO best practices to ensure that your content has the best shot of appearing high on search engine results pages. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how helpful your content is at answering the question asked in a search.

How should you incorporate the best SEO practices so your content drives users to your site, and ultimately into those precious conversions you’re after? Here’s a best-practice guide to incorporating today’s SEO principles into your content marketing. To get started, we really need to”.

5 Modern Content Marketing Best Practices for Getting Found

Content Marketing Institute

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