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Tuesday, February 18, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Content Marketing Institute ’

‘Avoid Content Obscurity With 5 Traffic-Boosting SEO Steps’ – CMI

Jodi Harris says, “If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren’t getting the traffic results you expect, it’s probably time that you faced a harsh reality: If your content isn’t appearing on the first results page for relevant search queries, your target audience […]

‘Google’s Featured Snippets: How to Get Your Content to Appear’ – CMI

McCoy says, “ In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets. The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be […]

‘Email Drip Campaigns: How to Make Them Smart and Blunder-Free’ – CMI

Stephanie Stahl says, “Email drip campaigns can be powerful and effective ways to build a loyal audience and share your great content with prospects and customers. But they can also fail miserably. Common — but easily avoidable — mistakes are enough to make babies cry and ruin your sender reputation. During CMI’s ContentTECH virtual event, Gini […]

‘7 Promotion Tactics to Get Your Content Noticed’ – CMI

Will Blunt says, “If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed. 1. Send an email broadcast Your email list is (hopefully) composed of people who signed up because […]

‘Will Artificial Intelligence Replace Manual Content Creation?’ – CMI

Sujan Patel says, “There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on […]

‘Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities’ – CMI

Michele Linn says, “Web content and blog articles. We all need them, but what do we do with them as their numbers grow (and grow)? It’s easy to get overwhelmed. How do you keep your content up to date? Which pages should you focus on? And what should you even do with the pages you are […]

‘7 Things Top-Performing Technology Marketers Do With Their Content [New Research]’ – CMI

Lisa Murton Beets says, “Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly — and in a way that is different from what their competitors are doing. Complicating matters is the long and often complex buyer’s journey. But, there is […]

‘Why Does User Intent Matter So Much to Your SEO?’ – CMI

Julia McCoy says, “Once upon a time, search engines were robotic, mechanical, and mathematical. However, Google’s algorithm standards have since become much more focused on what those searching for information really want. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO.  Neil Patel […]

‘5 Types of Video Content Perfect for Each Stage of the Customer Journey’ – CMI

Juan Mendez says, “Few people buy on a first look. Way before they take money out of their pockets, people are looking for a solution to a problem. When they become aware of something that may solve that problem, they need to consider which solution is better. Finally, they need to choose wisely among providers […]

‘How to Get Control of Your Digital Content: Lessons From Intel’ – CMI

Marcia Riefer Johnston says, “Do you shrug when managers ask what impact your content efforts have on the bottom line? Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Sure, everyone knows that content is (or should […]