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Saturday, March 28, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Content Marketing Institute ’

‘What to Do When Your Buyers’ Journey Isn’t Linear’ – CMI

Ann Gynn says, “Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase? But honestly, you know they don’t (even if your content marketing strategy assumes they do). “Buyers are in control. And they’re not going from step one to step two to step three in […]

‘3 Best Practices to Nurture a Content Writer Into an Industry Expert’ – CMI

Joe Griffin says, “The vast majority of content writers are generalists. They are talented with language; they understand how to structure effective blog posts, lists, guides, etc. However, their biggest challenge is learning how to write from a place of true knowledge and not broad conviction. The nurturing process for content writers has far less to […]

‘6 How-To Strategies for Content Promotion’ – CMI

Aman Thakur says, “Newton’s third law of motion says: “Every action has an equal and opposite reaction.” But that thing #neverhappened. Most of the time, I could not even get a single share. Why? Turns out, the internet doesn’t follow Newton’s law. You need to spend much more time in promoting your work than on creating […]

‘Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future’ – CMI

Paul Roetzer says, “In spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content creation with artificial intelligence. Specifically, I wanted to figure out, could we use machines to write blog posts at scale? The idea was inspired by a SXSW session I attended that year featuring […]

‘Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands’ – CMI

Lisa Murton Beets says, “Too many B2B enterprise marketers are focusing on their brand rather than their audience while creating content. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America sponsored by KnowledgeVision. Let’s take a look at the actual stat: 53% of B2B […]

‘What Is the Difference Between Content and Content Marketing?’ – CMI

Michael Brenner says, “What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience. Content marketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimize to achieve your marketing objectives. Content is everywhere. There’s product content, […]

‘6 Ways to Energize Your Content Marketing Team (and Your Content)’ – CMI

Deborah Holstein says, “Nearly half of B2C businesses have small content marketing teams supporting the organization. Yet, 73% of businesses will produce more original content in the coming year, which means content teams will spend more time keeping the engine running with little time or headspace for innovation. While boosting the size of your team might […]

‘Editorial Calendar Tools and Templates’ – CMI

Jodi Harris says, “For anyone looking to score a quick win with content marketing, I’d like to get one thing straight: Content marketing is not really a turnkey, one-strategy-fits-all technique. For better or worse, successful content marketing works best when it’s a bespoke affair: custom-built to delight your audience and thoughtfully planned to produce tangible business […]

‘Why You Need Content Strategy Before Editorial Planning’ – CMI

Meghan Casey says, ““I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content. Great! Except that’s not a content strategy. It’s an editorial plan. Don’t get me […]

‘How to Create a Brilliant Newsletter People Want to Read’ – CMI

Mark Walker says, “I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful. Take for example theSkimm, a newsletter with a daily roundup of interesting articles. […]