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Thursday, December 5, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ ‘Business.com’ Blog ’

‘A Video Production Checklist for B2B Companies’ – Business.com

Scott Samson says, “When it comes to video marketing, your goal is not to inform, entertain, or create awareness. Your goal is to make someone involved in a buying decision want to learn more. Your call to action should lead to more detailed content, a software download, a live demo — anything that helps educate […]

‘Everything You Need to Know About the Consumer of 2017’ – Business.com

Scott Samson says, “The days of winning over your customers’ hearts and minds based solely on the quality of your product or service are over. In the digital age, prices and products are easily imitated. This leaves delivering a speedy, personalized and friendly customer experience as the best way to differentiate your business from its […]

‘Successful Content Marketing Begins With Effective Talent Recruitment’ – Business.com

Remy Bernstein says, “Producing strong content has become an absolute must in today’s marketing world, prompting companies to devote, on average, a quarter of their marketing efforts to content strategy. According to White Hot Marketing, marketers’ top three goals are: “customer relationship/loyalty, engagement and brand awareness.” Since consistently publishing high-quality content allows brands to build […]

‘6 Brand Building Blocks for 2017’ – Business.com

Megan Totka says, “There’s an old saying that “the devil is in the details,” and this is especially true when you’re trying to build your business brand. Every detail counts. Each one either supports your brand or detracts from it. That’s why the first fundamental and overriding rule of branding is consistency. Here are six brand building […]

‘The Simple Secret to Fixing Your Webinar’ – Business.com

Stacy DeBroff says, “Running a successful webinar is like overhauling an old motorcycle. I’ve seen beautiful old bikes that sit on blocks for years, being tinkered with. Effort is not given in the quantity nor the quality needed to really make the bike run. So, it sits. It becomes a time and money-suck. The level of focus […]

‘Deciphering Influencer Marketing and Content Marketing’ – Business.com

Stacy DeBroff says, “While both Influencer Marketing and Content Marketing strategies generate rich, compelling storytelling, copy, images and video, their approaches and results couldn’t be more different. In today’s rapidly morphing marketing landscape, brands often find paid-for content confusing particularly when it comes to differentiating between content marketing and influencer marketing. With brands and their […]

‘ECommerce Businesses Should Personalize Notifications’ – Business.com

Vivek Khandelwal says, “Some 94 percent of companies consider personalization to be a driving force for business success, but a whopping 72 percent don’t know how to use personalization in their marketing campaigns. In this ever growing competition, personalization has become vital like never before. But to master it, you must go beyond just adding the […]

‘4 Smart Marketing Strategies to Grow Your Business in 2017’ – Business.com

Moosa Hemani says, “In 1964, media and communication theorist Marshall McLuhan coined the term “global village” to describe the “phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture.” But I doubt he could envision the extent to which the boundaries of […]

‘How 3 Businesses Use Big Data to Connect with Consumers’ – Business.com

Scott Sampson says, “As a marketer, it pays to have access to consumer data. The more you know about your target audience, the more personalized your marketing efforts can be. While physical billboard ads are strategically designed and placed to reach a local audience, it’s more challenging to pinpoint where and when a digital audience […]

’10 Predictions for The Future of Inside Sales’ – Business.com

Scott Sampson says, “Inside sales involve the sale of products and services by reps working remotely. It relies on contact by phone and online, rather than meeting face-to-face. At present, the inside sales market is growing 300 percent faster than traditional sales. While the size of this growth might raise an eyebrow, the headline trend […]