‘3 Big Ideas for Small Business Marketing’ – Business.com
Brian Sutter says, “There’s nothing small about a small business. If you run one, you know this. “Small” businesses – companies with 500 employees or less – employ nearly half the U.S. workforce. They create a third of U.S. exports. They’re responsible for the lion’s share of net new jobs.
And yet, small businesses often neglect the very thing that would make them even bigger: marketing. In the WASP 2017 State of Small Business Report, we found that the smaller the company, the less budget they’ve probably allocated to promote themselves.
Part of this may be simple budget constraints; part of it may be a lack of time — but the result is the same: businesses suffer if they neglect their marketing.
Fortunately, there may be a solution. Like most things in life, it helps to step back and get a larger perspective. Because marketing isn’t just marketing. Marketing – as in promoting your company – happens beyond ads, websites, social media or events. It happens via customer service, in how you run your workplace and in what your customers say about your business. And that’s just a partial list”.
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