‘5 eCommerce Models To Consider Before Selling Online’ – Business.com
Maria Haggerty says, “With the growth of the web, entrepreneurs continue to leverage eCommerce and for good reason. Online purchasing continues to grow and evolve. In fact, according to Forrester Research, online sales, specifically in the U.S., are expected to break the $500 billion mark by 2020. It’s expected to grow even more as access to the web expands with the proliferation of smartphones and other mobile devices. As the industry booms, it’s important to recognize the successes and challenges of different eCommerce models in order to make informed decisions regarding the future of your brand’s growing needs.
Here are five of the most popular and effective eCommerce business models, and a discussion on what their pros and cons are:
1. Brand (B2C)
A B2C eCommerce business model is when a brand conducts business transactions of its own product via online orders.
Pros: A Business to Consumer (B2C) model gives better control over the overall brand experience. By selling to directly to the consumers, brands can create strong relationships a lot quicker, as well as increase brand recognition and brand loyalty. The marketing freedom and discoverability can also lead to a higher sales margin”.
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