‘4 Simple Ways to Improve Your Customer Experience’ – Business.com
Blaire Nicole says, “It’s no secret that improving your customer experience game can help you reduce turnover and raise revenues.
When it comes to the customer relationship, most businesses fall into one of two categories: transactional or experiential. Transactional customer relationships are nothing more than the exchange of money for products or services. There’s nothing extraordinary about these customer relationships, and they’re easily replaceable.
Experiential customer relationships are a different story. In these relationships, the exchange of money buys more than just a product or service; it buys a feeling, an experience and, most importantly, something that can’t be easily replicated by a competitor.
For example, most people would agree that there’s a big difference between Disney World and Six Flags. Both are fun (and expensive), but one provides a far more memorable experience than the other. Disney provides an exceptional customer experience, which is why people are more than willing to pay to go there, time and time again.
Assuming you already know your audience and have a vision in mind for your customer experience program, here are four simple ways to improve your customer experience”.
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