Latest News
Six reasons you should incorporate more video content
Video is everywhere when it comes to branding and marketing. Since it helps you easily convey your message it has become a favourite tool for the marketers. Entrepreneur contributor Ashish Gupta has shared six reasons to establish that video content is the future of businesses for getting more customers. Gupta says, “Here’s a lot more about... [Read more]
Entrepreneur mag’s five tips to boost ecommerce sales on Cyber Monday
The Entrepreneur magazine contributor Syed Balkhi has shared five tips to help brands boost their ecommerce sales on Cyber Monday. Balkhi says, “Consider instituting the following five tips to boost your ecommerce sales on Cyber Monday. Create a cyber-exclusive, one-day deal. Offering 15 percent off to shoppers during Cyber Monday simply will... [Read more]
Tips to improve story marketing on social media
Stories are loved by everyone and that’s why they have become a popular for of marketing. On social media the brands optimize this form in the way of publishing video case studies. Entrepreneur contributor Sanghamitra Khatu has shared tips to help marketers achieve success through stories on the social media platforms. Khatu says, “The... [Read more]
Improve your email marketing performance with right subject lines
In your email campaigns the first thing that the subscribers see is the subject line. To achieve optimum success in the email marketing you should work hard on crafting subjects lines that help you capture the attention of the recipients. Marketing Land contributor Len Shneyder has shared an useful article on crafting the subject lines that help you... [Read more]
Facebook launches ‘Facebook Attribution’ tool
Facebook has launched the ‘Facebook Attribution’, new measurement tool for the marketers. This new tool will give marketers a more holistic view of the customer journey. The Facebook team says, “Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers. For... [Read more]
The outsider’s view of marketing effectiveness [Video]
Marketing Week’s Sarah Vizard has shared a video titled ‘The outsider’s view of marketing effectiveness’. Vizard says, “In the third in our video series, created in partnership with Thinkbox, we speak to those outside the marketing world about marketing’s challenge in the boardroom, gaining the trust of the CEO and the view... [Read more]
Four tips to improve your content marketing
Content marketing is a form of marketing that requires constant experiments for improving the campaigns and the the accessibility by the target customers. Content Marketing Institute contributor Jay Acunzo has shared four tips to help marketers improve their content marketing performance. Acunzo says, “We need to reset this industry to first principles... [Read more]
Retain your customers with these five strategies
Customer acquisition and retention are utmost important things for the brands. With different strategies and most importantly good customer service you can retain your customers. Kinsta’s Brian Jackson has shared five tips to help brands improve their customer retention. Jackson says, “With the help of Cognizant, a consultancy and professional... [Read more]
Kinsta shares list of useful incremental WordPress backup plugins
Backup remains at the heart of your WordPress site. Good plugins can help you keep your website safe and updated. Kinsta contributor Brian Jackson has shared a list of four useful incremental WordPress backup plugins. Jackson says, “As a reminder, incremental backups are the preferred way to obtain backups without losing disk space and site performance.... [Read more]
Overcoming Blockers: How to Build Your Red Tape Toolkit [MOZ Video]
MOZ has published the Whiteboard Friday video featuring Heather Physioc on ‘Overcoming Blockers: How to Build Your Red Tape Toolkit’. The MOZ team says, “Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe... [Read more]
5-step guide to fixing WordPress mixed content warnings
To make the Internet surfing safer HTTPS has been made a necessary element for the websites. When a site loads both HTTPS and HTTP scripts or content, user’s web browsers show mixed content warning. Kinsta contributor Brian Jackson has shared a five-step guide to help webmasters quickly fix these mixed content warnings. Jackson says, “Follow... [Read more]
Marketing measurement and analytics: What you need to know [Report]
Marketing Week has published a report titled ‘Marketing measurement and analytics: What you need to know’. The Marketing Week team says, “The Fundamentals of Marketing Measurement and Analytics Best Practice Guide will help you navigate your way through this complex environment. It covers how to: Turn data into insight and most importantly... [Read more]
