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The PPC Hero contributor Max Serrato has shared an article highlighting the impact of Google Recommendations on your paid search strategy.Serrato says, “Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not always... [Read more]

Your marketing journey depends on several components including your marketing strategy and the campaigns you run.The Think With Google’s David Kaul has published an article highlighting the importance of measurement in marketing.Kaul says, “We found that the 100 most mature marketers, in terms of measurement, are 4X as likely to exceed... [Read more]

Your website’s landing page serves the entry point for your visitors. With right strategies you can use your landing page for lead generation. The Entrepreneur magazine contributor Robert W. Bly has shared 10 tips to convert more prospects with well-designed landing pages.Bly says, “Here are a few suggestions for sharpening up your landing... [Read more]

The Entrepreneur magazine team has published a video on ‘3 Tips for Getting Emails Noticed, Opened and Read’.In this video the Entrepreneur magazine staff has shared some useful tips to help you get your emails read.Watch the video on following page.3 Tips for Getting Emails Noticed, Opened and Read Entrepreneur [Read more]

The Searchmetrics contributor Jordan Koene has published a new podcast episode titled ‘How is Google evaluating web content for rankings?’.In this podcast episode Jordan Koene and Marlon Glover discuss what it takes to create content that ranks in the search engines. Listen to the podcast to get the answers to the following questions:What... [Read more]

Brian Clarke has published a new episode of his ‘Unemployable’ podcast featuring Seth Godin talking about the future of marketing.Here are just a few of the highlights from this episode:Is “permission marketing” still the core of what makes marketing work?The enduring power of being human and connecting with other humans.Why consistency... [Read more]

The Search Engine Journal team is hosting a webinar on ‘How to Take Your Website Beyond Fast’ on Wednesday, April 24 at 2.00 PM ET. This webinar will be presented by Jono Alderson, Special Ops, Yoast and Brent Csutoras, Advisor and Owner, Search Engine Journal.The SEJ team says, “Join this webinar as Yoast’s Jono Alderson shares... [Read more]

New software, known as RankFlux, makes a bold promise: Get unlimited Google Page #1 Rankings 99.9% of Time regardless of any Google Update.The development team, headed by Seun Ogundele, feels bold enough to make this promise (which they back by a 30-day money back guarantee) because they embedded a lot of expertise in this new software. These SEO experts... [Read more]

The Marketing Dive team is hosting a webinar on ‘Why Your Website is “Upside Down” – And How to Optimize It’ on Thursday, April 18 at 2.00 PM ET. This webinar will be presented by Erin Jaeger, Director, Product Marketing, Yext and Jaci Kent, Product Marketing Manager, Yext.The Marketing Dive team says, “The popularity... [Read more]

The DiscoverOrg & ZoomInfo team is hosting a webinar on ‘Growth IQ: Key Strategies to Grow Your Business’ on Tuesday, April 16 at 2.00 PM ET. Katie Bullard, President, DiscoverOrg & ZoomInfo and Tiffani Bova, Growth & Innovation Evangelist, Salesforce I WSJ Bestselling, Author, Growth IQ, Salesforce will present in this seminar.The... [Read more]

Retaining your customers for longer period of time and improving customer loyalty requires an effective customer relationship strategy. To grow your business you should put in more and more efforts in improving customer loyalty.The Cognitive SEO contributor Andreea Saucius has shared 12 ways to build a relationship management strategy to improve your... [Read more]

The Falcon team has shared a video on ‘Purpose-Driven Marketing: Making an Impact’ featuring Allan Askov Christoffersen.Watch this video to gain insights into how momondo – and other leading brands – are using purpose-driven marketing to emotionally connect with global audiences.Watch the video on following page.Purpose-Driven... [Read more]