Latest News

The Entrepreneur Magazine team has published a video on ‘Utilizing Data to Understand Your Audience and Turn Its Members Into Super Fans’ featuring David Meltzer. Entrepreneur team says, “With more sports fans streaming content than ever before, teams and leagues have been forced to change their approach to distribution based on consumer... [Read more]

Video is a great tool that can be used for multiple purposes when it comes to marketing and promotion. It helps you easily reach the target market and inform the prospective customers about the products and services. MarketingProfs contributor Mikita Cherkasau has shared an article highlighting how marketers can use the video to improve sales prospecting. Cherkasau... [Read more]

The Dun & Bradstreet, Inc. has published a free ebook titled ‘Account-Based Marketing: The Art of the Start’. Dun & Bradstreet team says, “One of the biggest roadblocks to winning with ABM is access to data and the ability to leverage that data for increased insight and account selection. With insights from more than 100 B2B... [Read more]

MarketingProfs team is hosting a webinar on ‘How Content Marketing Is Driving the Future of B2B’ on Thursday, October 25 at 2.00 pm ET. The MarketingProfs team says, “Today’s business leaders expect marketing to deliver revenue and higher ROI. We believe marketing should focus on providing amazing customer experiences. And yet,... [Read more]

Kevin Harrington is continuing his free training for the rest of this week and this weekend. Today, he is sharing the techniques he used in Saudi Arabia a while back to persuade a wealthy sheikh to do a multi-million dollar deal. As you will recall, Harrington is one of the original sharks from Shark tank. Before his Shark Tank days, he traveled to... [Read more]

Customer acquisition and retention are the most important things that an organization seeks to achieve. Communication plays the vital role in doing so. Business 2 Community columnist Katie Sweet has shared four ways you can use personalized emails to improve customer loyalty. Katie says, “In this blog post, I’ll describe four main ways you can... [Read more]

Search Engine Optimization is the backbone of any business today as it enhances your chances to land in the search engine results. If you are ignoring SEO, Search Engine Land columnist Stephan Spencer has shared five ways you are harming your business. Spencer says, “A well thought-out SEO strategy will bring more qualified traffic to your website.... [Read more]

DuckDuckGo, the privacy focused search engine has announced that now it receives 30 million queries per day. Here’s DuckDuckGo’s Twitter announcement. DuckDuckGo fun fact: it took us seven years to reach 10 million private searches in one day, then another two years to hit 20 million, and now less than a year later we’re at 30 million! The... [Read more]

Marketing Land has reported that Facebook has launched new retention optimization feature for its app advertisers. Talking about this new feature, Amy Gesenhues says, “Facebook latest feature for app advertisers is designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers... [Read more]

Content marketing in its all forms has been helping brands and marketers achieve their goals but video is a format that is preferred by everyone. It is because of the the reach that video offers to the marketers. Entrepreneur contributor Ashish Gupta has shared six advantages of publishing the content in video format. Gupta says, “Here’s a lot... [Read more]

Advertising with the availability of multiple options has become easier and affordable for all kinds of businesses. With the growth of Internet-based services it has become very easy for the small businesses to get their products and services promoted. Entrepreneur contributor AJ Agrawal has shared seven tips to help small businesses rightly allocate... [Read more]

Email has been an integral part of the marketing domain. For decades it has remained one of the most trusted tools for the brands and marketers. Vertical Response contributor Lindsey Bakken has shared five tops to write great promotional emails that give your desired results. Bakken says, “Before we dig into our interplanetary advice (no, really,... [Read more]