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The Marketing Week team has published a video on ‘How to create a culture of marketing effectiveness’ featuring Mark Ritson. Marketing Week team says, “Proving the effectiveness of marketing spend is moving up the agenda but exactly how to do that is still a sticking point. Last-click attribution and short-term metrics are often easier... [Read more]

Copyblogger has announced the launch of ‘Persuasive Copywriting 101’ its first copywriting course for content creators. About the course: Each lesson is available as a webinar-style video, audio only, or by transcript. You can choose the way you like to learn — and review the material as often as you like. Your teacher for the course is... [Read more]

Link building is a task that never ends. We adopt different strategies for getting quality links to our websites. Infographics have been with us for more than eight years now. These graphics have been key drivers in the link building tasks in the past. MOZ contributor Darren Kingman has posted an analysis he ran to test the effectiveness of infographics... [Read more]

MarketingProfs team is hosting a webinar on ‘How Content Marketing Is Driving the Future of B2B’ on Thursday, October 25 at 2.00 pm ET. The MarketingProfs team says, “Today’s business leaders expect marketing to deliver revenue and higher ROI. We believe marketing should focus on providing amazing customer experiences. And yet,... [Read more]

Facebook, YouTube and Instagram are the names to think about when it comes to social media marketing. The brands get maximum exposure and an opportunity to enhance their sales. Entrepreneur contributor Brian Hughes has shared expert tips on maximizing the brand impact on these three platforms. Hughes says, “Social media is the most important component... [Read more]

Entrepreneur contributor Lou Casale has shared some useful ideas on the kind of email content that helps marketers get their subscribers’ attention. Casale says, “To figure out what makes an email successful, I took a look in my own inbox. I looked at emails I’ve recently received from businesses to try to understand what works and... [Read more]

Search Engine Optimization is an essential process that requires your constant attention and it deserves so as it is rewarding too. With healthy SEO tactics you can try to improve your web traffic and get more sales done. Entrepreneur contributor Syed Balkhi has shared four steps to help brands get more seasonal SEO traffic and improve their business. Balkhi... [Read more]

Kevin Harrington, has just released his new training The Perfect Pitch and right now you can grab it at a whopping 85% discount. For the last week, Harrington has shared remarkable free related content. Don’t worry if you missed it though, when you grab The Perfect Pitch today you will also get instant access to all of this additional training. During... [Read more]

Forbes contributor Michael Maven has shared three examples of outstanding content marketing campaigns. Maven says, “Content marketing has been around for hundreds of years. Benjamin Franklin first published the yearly release of ‘Poor Richard’s Almanack’ in 1732. The idea was to promote his printing business so this was a great example of... [Read more]

The Content Marketing Institute contributor Jodi Harris has shared a useful article on connecting with the Generation Z audiences. Harris says, “Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce... [Read more]

Your blog remains at the center of the every activity that you do to grow your business. It helps you establish yourself as an authority in the particular domain. Extending the reach of your blog is necessary and for this you need to experiment various ways. Small Business Trends contributor Larry Kim has shared five steps to help marketers promote... [Read more]

In March 2018 Forbes published an article on micro influencers under the titled Micro-Influencers: The Marketing Force Of The Future? stating how they are going to change the marketing soon. Micro-influencers are the ones having a niche audiences and are deeply connected to them. Their following is 10,000 and 500,000 followers on social media channels. To... [Read more]