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67% say content marketing is useful and valuable [survey]
A recently conducted Clutch survey has revealed several interesting facts about the content marketing segment. According to Clutch, content marketing affects three key factors in the customer journey; they are value, intent and action. Here are the findings from the Clutch survey: 67% of people believe that content marketing is useful and valuable 55%... [Read more]
Strategies to create repeat customers
Getting the customer inflow is very important for the survival and growth of you business. Many ecommerce brands have been successful in doing this and have prospered. Small Business Trends contributor Annie Pilon has shared ten tips to help brands and marketers create repeat customers like Amazon. Pilon says, “Entire industries have been uprooted... [Read more]
Internet, social media use and device ownership in US stagnant since 2016 [Report]
A Pew Research Center report has stated that the Internet, social media use and device ownership in the US have been stagnant since 2016. Pew Research Center’s Paul Hitlin says, “The shares of U.S. adults who say they use the internet, use social media, own a smartphone or own a tablet computer are all nearly identical to the shares who... [Read more]
Tips to improve your messenger drip campaigns
The messenger drip campaigns automate messaging for every member of your audience as they join. The drip campaigns are a great way to stay connected with the consumers. Small Business Trends contributor Larry Kim has shared three steps to help marketers rightly utilize the drip campaigns. Kim says, “Drip campaigns are marketing magic. You create... [Read more]
Content marketing minus Facebook. Here’s what you need to know
When it comes to reaching out hundreds and thousands of people online, the first thing that strikes our mind is social media. Obviously Facebook has been ruling the social media realm so it has become the choice for marketers to spread their content around. But what happens if you don’t use Facebook for content marketing? Well, HubSpot’s Amanda... [Read more]
Strategies to republish content on Instagram
Content shortage could be faced by anyone when it comes to reaching out maximum number of people online. Republishing your old content with a new clothes is a way out to bear with less content creation. On the platforms such as Instagram too you would have faced the content shortage issue. HubSpot columnist Sophia Bernazzani has shared four tips to... [Read more]
‘Econsultancy Live’ London November 6
Econsultancy is hosting the ‘Econsultancy Live’ event in London on Tuesday, November 6, 2018. The event is aimed at sharing best practices and new trends in digital marketing domain. More about event Econsultancy Live provides a forum for senior marketing and digital professionals to converge, debate and discuss tomorrow’s major strategic... [Read more]
‘How to Leverage Conversational Marketing Events in the Customer Life Cycle’ Webinar 2.00 pm EDT
Content Marketing Institute is hosting a webinar on ‘How to Leverage Conversational Marketing Events in the Customer Life Cycle’ on Wednesday, October 24 at 2.00 pm EDT. The CMI team says, “Different stages of the customer journey often require different approaches. How are you continuing an insight-based, customer-centric conversation... [Read more]
‘How to generate 1,702,148 visitors a month through SEO’ Webinar October 24
Neil Patel is hosting a webinar on ‘How to generate 1,702,148 visitors a month through SEO’ on Wednesday, October 24. According to Patel, the participants will learn the following: The 1-Critical Factor Your Business Needs To Have To Dominate Google The Little-known Way To Increasing Your Traffic Without Writing More Content How to... [Read more]
Four tips to improve your Facebook ads
When it comes to social media, the Facebook advertising has stood up as one of the most favourite advertising options for the brands today. With a variety of ad choices Facebook gives the marketers liberty to manage thier budgets well. Shopify contributor Mary-Rose Sutton has shared four tips to help marketers improve their Facebook ads. Sutton says,... [Read more]
Chatbots vs. live chat – here’s what you should know
Most businesses are using some or the other form of communication methods to improve their customer service. After live chat the adoption of chatbots is on the rise. Business 2 Community contributor Jared Cornell has shared some useful facts on using chatbots or live chat for the customer service. Cornell says, “There’s a reason why people say... [Read more]
Improve your content marketing with these examples
Content marketing is something that keeps evolving with the kind of exposure you get. It needs to be upgraded as per the needs and choices of your target audience. Business 2 Community contributor Mark Delarika has shared eight examples of successful content marketing campaigns. Delarika says, “If you’re still on the fence about the benefits... [Read more]
