Customer acquisition and retention are utmost important things for the brands. With different strategies and most importantly good customer service you can retain your customers.

Kinsta’s Brian Jackson has shared five tips to help brands improve their customer retention.

Jackson says, “With the help of Cognizant, a consultancy and professional services powerhouse, one insurance company netted a 180% ROI by deploying targeted customer retention programs.

This one is even more staggering: Menchie’s Frozen Yogurt saw a 5300% ROIthrough a customer retention campaign.

How do you replicate their success? While every consumer base is different, I’ll show you five proven ways to boost your customer retention rate in this guide.

1. Rock Your Returns or Refund Policy

First up, you need a rockstar-ready return policy. 63% of shoppers online will check out your return policy before they ever make a purchase.

But a great return policy isn’t just necessary to acquire customers. It’s also crucial for keeping them coming back for more. According to a study from CommerceHub, 48% of those same shoppers say they would buy more online if the retailer offered easy returns”.

5 Tips for Unbelievably Awesome Customer Retention

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