Improve your email marketing performance with right subject lines
In your email campaigns the first thing that the subscribers see is the subject line. To achieve optimum success in the email marketing you should work hard on crafting subjects lines that help you capture the attention of the recipients.
Marketing Land contributor Len Shneyder has shared an useful article on crafting the subject lines that help you convert more customers.
Shneyder says, “Subject lines have evolved thanks to the natural evolution of the channel. As heuristic filters gave way to more sophisticated Bayesian filters, which in turn evolved into machine learning algorithms designed to understand recipient engagement on the mailbox provider side, more and more language became OK to use in subject lines. At one point, the word “free” was anathema to achieving inbox placement. Thankfully those dark ages of email marketing are mostly behind us. Subject lines are rife with “free,” “act now,” “don’t wait,” “urgent,” “hurry” and every other verb imaginable to make us feel like time is running out.
See where I’m going with this? We’ve all become desensitized to language. Some marketers are capitalizing on this and appealing to our eyes by filling whole subject lines with emojis”.
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