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HubSpot has published a free guide titled ‘Social Media Workbook’. According to HubSpot, this guide teaches the following: Develop a social media strategy based on your company’s buyer personas. Develop key performance indicators (KPI) for your social media strategy. Practice your new social media listening and monitoring processes. Build... [Read more]

HubSpot contributor Brian Whalley has shared six strategies to help marketers use Quora for enhancing their marketing efforts. Whalley says, “Quora entered the social marketplace about eight years ago, and it has since become a website worthy of a marketer’s attention. This question-and-answer platform allows users to ask, answer, and even... [Read more]

To gain more customers you need to tell the world how your existing customers are responding to your products and services. Publicizing those precious customer reviews can help you influence more prospects and turn them into customers. Hubpot’s Sophia Bernazzani has shared ten strategies that can help brands to promote their positive customer... [Read more]

Forbes contributor Paul Talbot has published his interview with Paul Magill, managing director, CMO services leader, with Deloitte Consulting LLP. In this interview Magill explains how Deloitte helps its clients build better marketing budgets. Taboot says, “Paul Magill is managing director, CMO services leader, with Deloitte Consulting LLP. I... [Read more]

Fivver has launched ‘Learn’, a new platform to help freelancers acquire effective marketing skills. This new platform offers training in branding, viral marketing, SEO, market research, digital copywriting and graphic design. The company has answered frequently asked questions about ‘Learn’ here. Talking about this new platform... [Read more]

In business and marketing retargeting helps you sell different items to the same customers by reaching them in multiple ways. As Shopify defines it, “Retargeting is a paid ads strategy that allows you to show ads on different platforms to people who have already visited your website”. Shopify contributor Desirae Odjick has shared four... [Read more]

eMarketer has released a new report titled ‘B2B Ecommerce 2018’. The eMarketer team says, “Business-to-business (B2B) ecommerce sales will have explosive growth in coming years and will soon rise beyond the business-to-consumer (B2C) market, according to industry forecasts. B2B buyers want to make business purchases online, and B2B... [Read more]

Forrester has predicted that the online holiday shopping in the US will reach $151 billion in 2018. The sales will grow by 14% as compared to $133 billion in 2017. According to Forrester, the total holiday sales will grow at a more conservative 1.7%. Sucharita Kodali, Vice President, Principal Analyst at Forrester says, “All told, we see approximately... [Read more]

A new eMarketer research has revealed that the video ad spend will account for 25% of US digital ad spending this year. Here are some more stats from the eMarketer: Facebook will  gain 24.5% of all video ad spending in the US this year Facebook will remain the top social video ad platform in the US It controls 87% of US social network video ad spending Twitter... [Read more]

In today’s business world it is very important to acquire new customers and also retain the old ones. That is the key to a brand’s growth. Econsultancy columnist Stephen Kenwright has shared three tips to help marketers grow both acquisition and retention with effective communication. Kenwright says, “Better communication between... [Read more]

With the emergence of chatbots and other conversational technologies made available by Artificial Intelligence (AI) it has become very easy for the brands to reach out their target mass. Search Engine Land columnist Christi Olson has shared an article highlighting the future of marketing in the world of AI. Talking about the advantage AI over the voice... [Read more]

Google has launched a new version of its Shopping Insights tool. According to Google, the new tool will offer the marketers and retailers with more comparative brand data. The new version of Shopping Insights tool features data for more than 55,000 products and 45,000 brands. It also allows the users to explore 5,000 categories. Aman Govil, Project... [Read more]