Latest News
‘How to Get Ahead of This Year’s Social Media Trends′ – ‘Convince & Convert’ Blog
Lauren Teague says, “As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. What was set in motion less than six months ago now causes us to pause. In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require... [Read more]
‘How to Measure the Value of Your Content: Three Sets of Metrics’ – MarketingProfs
Tarah Speck says, “More than ever, B2B marketers are held accountable to driving revenue—and proving that they are. We’re investing in the right technologies and programs, and fueling channels and tools with high-quality, buyer-centric content. But what’s actually working and what’s falling flat? Fully 50% of B2B enterprise... [Read more]
‘What Should Your Content Marketing Priorities Be in 2016?’ – CMI
Michele Linn says, “A few months ago, I was cleaning the basement with my kids. The goal was to put the toys away so it could be vacuumed, dusted, etc. I looked over, and my 8-year-old was erasing the whiteboard and chalkboard. When I asked her to help clean up, she explained that she was cleaning. The whiteboard obviously needed to be erased. I... [Read more]
‘How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths’ – Copyblogger
Pamela Wilson says, “I have a love/hate relationship with a soap company. About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable. So, I placed an order. And that’s when my troubles began. I... [Read more]
‘Email newsletter sign-ups: How fashion brands welcome new subscribers’ – Econsultancy
Nikki Gilliland says, “Newsletter subscribers are an incredibly valuable asset for retailers. By signing up, customers are actively showing appreciation for a brand, as well as an interest to hear more in future. As a result – and as our Email Marketing Census highlights – almost three-quarters of companies now rate email marketing... [Read more]
‘Report: Ad blocking users more than double in a year to almost 420 million globally’ – Marketing Land
Greg Sterling says, “In August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just under 200 million in mid-2015. Earlier today, PageFair (and Priori Data) released a new mobile ad-blocking report that asserts there are now roughly 419 million mobile ad blockers around the... [Read more]
‘4 Mistakes to Avoid When Scaling Your Content Marketing ‘ – HubSpot
Lindsay Kolowich says, “It’s all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn’t all that great. How can you scale your content marketing while keeping up... [Read more]
‘Official: Instagram adds business profiles, will tell brands how many times their organic posts are shown’ – Marketing Land
Tim Peterson says, “No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many other people might come... [Read more]
‘Who Doesn’t Believe Offline and Online Marketing Are Merging?′ – ‘Convince & Convert’ Blog
Steve Olenski says, “This particular post is a bit of an anomaly. See, I am writing this with just two percent of CMOs/marketers in mind. That may sound odd—why would I write something aimed at only two percent of anything? I get that. I understand why you would question that logic. I questioned it myself before deciding to take this approach for... [Read more]
‘Title Tag Length Guidelines: 2016 Edition’ – MOZ
Dr. Peter J. Meyers says, “For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many characters can we fit... [Read more]
‘Catch The Enterprise Marketing Technology Wave’ – Forrester
Rusty Warner says, “I am pleased to announce TWO new Forrester Wave™ reports for B2C marketers. Today we published the Forrester Wave™: Cross-Channel Campaign Management, Q2 2016 and the Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016. The former will help you compare the 15 leading campaign management vendors, while the latter... [Read more]
‘Fantastic Copywriting Examples: 13 Companies With Truly Creative Copywriters’ – HubSpot
Lindsay Kolowich says, “You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it. And do you know... [Read more]
