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Brian Kolb says, “Earned media is that one component of content marketing that is MIA for too many marketers. If you are just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without a bat. Generating earned media today must be the clean-up hitter in your content marketing strategy lineup. Earned,... [Read more]

Nikki Gilliland says, “How would you feel if your favourite brand called you bae? Personally, I cringe whenever someone I know dares utter the term – even if they’re doing it ironically. For companies, words are a really useful weapon, and many have cottoned on to the fact that talking like a real person is far more engaging than using... [Read more]

Dan Steiner says, “Brands have discovered the value of using video to engage customers and stand out in social media feeds. However, when it comes to Search Engine Optimization (SEO), videos can be lacking. You can include important information in your description, but that won’t cover everything described in your video. Investing in a transcription... [Read more]

Webinars are a route many successful marketers use to bring in income. In that way, webinars are like TV infomercials, only a lot cheaper. Webinar systems are widely available. Unfortunately, although they are cheaper than infomercials, many webinar platforms are themselves pricey for small marketers. The best-known webinar platforms are priced out... [Read more]

Samiksha Jain says, “FinTech space is fast evolving and creating a conducive business environment and support system for a large number of startups. One such startup, Click&Pay, T-Hub’s portfolio company and a mobile-based payment solutions enterprise, has partnered with YES bank to facilitate cashless, secure and flexible transactions... [Read more]

Kristen Dunleavy says, “Have a growing audience and a solid content strategy? Congrats! You’re on your way to monetizing your business with paid products or services. So how exactly can you make that happen? We talked to photographer Jared Polin, who makes a living from selling his photography guides to his 200K+ email subscribers and 500K+... [Read more]

Ryan Philemon says, “Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product,... [Read more]

Your inbox, our inbox, and, for that matter, everybody’s inbox are getting flooded with mail. You can’t keep up. So email marketing isn’t as effective as it once was. People just don’t notice your mail when it comes in. Marketers used to send out broadcast messages to their whole mailing list and expect to get a reasonable... [Read more]

Courtney Eckerle says, ““The real challenge is that the path to purchase isn’t just a single step anymore,” said Ali Wing, Chief Marketing Officer, maurices. The clothing retailer has addressed this in two ways, Ali said. – Putting in place attributions in order to organize which channels receive credit – Transitioning analysis... [Read more]

Liva LaMontagne says, “Traditionally, brick-and-mortar stores have displayed their products in their windows, enticing passers-by to come in and learn more, perhaps meet and talk with the owner and other shoppers, and, ultimately, fill their shopping baskets and purchase the goods. Today’s digital stores (ecommerce websites) are striving to... [Read more]

Marsha Druker says, “As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a sale. And I’d guess that your website is filled with text. Lots and lots of text. Yet, video content is the most effective way to help tell your story. Video helps businesses... [Read more]

Chris Marentis says, “On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference. Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo. Maybe you’ve heard about some of these,... [Read more]