‘How to Get Ahead of This Year’s Social Media Trends′ – ‘Convince & Convert’ Blog
Lauren Teague says, “As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. What was set in motion less than six months ago now causes us to pause. In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly. So far in 2016, we’ve already seen the following moves:
– Facebook launched Reactions and Facebook Live video to all users, and doubled down on Messenger.
– Instagram expanded video lengths to four times their previous length and implemented an algorithmic news feed to show top content first.
– Twitter changed their Home feed, introduced GIF search, and just announced updates to the 140 character limit.
– Snapchat rolled out Chat 2.0 and opened up geofilters.”.
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