‘What Should Your Content Marketing Priorities Be in 2016?’ – CMI
Michele Linn says, “A few months ago, I was cleaning the basement with my kids. The goal was to put the toys away so it could be vacuumed, dusted, etc.
I looked over, and my 8-year-old was erasing the whiteboard and chalkboard. When I asked her to help clean up, she explained that she was cleaning. The whiteboard obviously needed to be erased.
I lost my patience and said, “Just pick up your toys!”
While it wasn’t a proud parenting moment, it was an aha moment. How many of us spend time doing something that doesn’t help a goal (erasing the whiteboard) instead of doing something that truly needs to be done (picking up the toys)?”.
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