Latest News

Lyndi Catania says, “When it comes to delivering content today, it’s important to deliver it in a way that best suits the message. For some shorter pieces of information or ones that are fact or statistic based, an infographic could be the most beneficial option. Infographics make the information easier to absorb, not only because it’s... [Read more]

James Knight knows a thing or two about affiliate marketing, and he knows a lot about Facebook marketing. He combined his two areas of expertrise in his new training, FB Cash King. In fact, what he shares in this new training works, not just for affiliate marketing, but also for CPA, launching your own products or just about any other marketing you... [Read more]

Juliet Carnoy says, “Millennials are one of marketers’ biggest challenges. They have tremendous buying power but are skeptical of traditional marketing. This presents a unique challenge: In order to connect with this elusive audience, marketers will need to prioritize the values that matter most to millennials — like authenticity, individualism... [Read more]

Nikki Gilliland says, “Since Innocent popularised the informal tone of voice, many brands have followed suit by trying to make friends with the customer (as well as sell them a product). But lately, I’ve noticed a shift away from this conversational style of copywriting. With an increasing desire from consumers to know how and where products... [Read more]

David Farkas says, “Creating content for local link building can be intimidating. Sure, you know your business. You know your area, but do you know what locals want to read about? You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork. I don’t either, which is why I like to... [Read more]

Demian Farnworth says, “You’ve probably heard us talk about landing pages a lot around here. There is a good reason for that. When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more. But what exactly is a landing page? “. Landing Pages Defined in 60 Seconds Copyblogger  [Read more]

Ash Read says, “Instagram has now released one of its most requested features. The ever-popular photo sharing app announced that following the release of version 7.15 for iOS and Android users will have the ability to switch between multiple accounts. This news is sure to make power users and social media managers jump with joy as managing multiple... [Read more]

Ben Davis says, “Eight months after full launch, it seems that Twitter is mothballing the Buy button. The functionality is available at this time, but not for long, as Twitter is no longer developing the product. In the Buzzfeed article that broke the news, a Twitter spokesperson claimed the company has actually increased investment in commerce... [Read more]

Andy Beohar says, “Inbound marketing is one of the most effective ways to attract and convert potential customers, to the extent that 84 percent of marketers prioritize their inbound strategies. For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO,... [Read more]

Jill Talvensaari says, “Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with divergent fields, formulas, and more. They see data as their marketing kryptonite. To see this kind of data as a treasure chest – as a means to be more effective in your content... [Read more]

Erica McGillivray says, “Like the talking mice to Cinderella, we’re already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I’m here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies. If you’re... [Read more]

Maria Dykstra says, “I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’t afford strategy”. #WhatYouAreReallySaying: “We don’t know what to do to build a strategy, and we don’t have the money to buy expensive consultants.” The dilemma for the do-it-yourself... [Read more]