Tarah Speck says, “More than ever, B2B marketers are held accountable to driving revenue—and proving that they are. We’re investing in the right technologies and programs, and fueling channels and tools with high-quality, buyer-centric content.

But what’s actually working and what’s falling flat? Fully 50% of B2B enterprise marketers cite the inability to measure content effectiveness as a challenge.

If you’re part of that 50% struggling to prove impact, start tracking the three key areas below—and start today.

The following three sets of metrics are what our marketing team at Kapost uses to create more powerful content that fills our pipeline. They will give you insight into the worth of your content and help you make more strategic marketing decisions to drive results and revenue.

1. The Health of Your Content Production Cycle

If you spend a significant chunk of time sifting through emails and attachments to get a single asset out the door… join the club!”.

How to Measure the Value of Your Content: Three Sets of Metrics

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