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Annie Pilon says, “Pinterest has been rolling out a steady stream of updates this year, including changes to its algorithm and affiliate policy. If you use Pinterest as a marketing channel for your business, then you need to be aware of those Pinterest 2016 changes to really make the most of the platform. Here are some tips for pinning on Pinterest... [Read more]

Christopher Jan Benitez says, “Search Engine Optimization is without a doubt a crowded industry. Being the number one driver of traffic to content sites (surpassing social media by more than 300 percent), it has grown to be one of the most in-demand inbound marketing strategy for online businesses. This brought forth countless SEO agencies and... [Read more]

Anna Johansson says, “Social media marketing is still a new business tool, relatively speaking. There’s no magic formula for success, and the potential benefits of your efforts are broad and not entirely predictable. That promise is appealing, especially to young entrepreneurs, but results don’t come automatically — even if you have... [Read more]

If you haven’t taken advantage of the traffic that Reddit.com can send you, you re missing out on one of the least appreciated marketing powerhouses. More online traffic goes to Reddit.com on a daily basis, than to LinkedIN, Instagram, Pinterest, and Craig’s List. If you want your site to be seen as cutting edge and relevant, you need to... [Read more]

Nikki gilliland says, “During the recent F8 summit, Mark Zuckerberg took to the stage to announce the integration of chatbot technology into Facebook Messenger. Explaining his desire for the consumer to “be able to message a business in the same way you message a friend”, he proposed a new step forward for conversational commerce. But hold... [Read more]

Sonia Simone says, “Joanna Penn is known for being an unusually multifaceted author. Not only does she write thriller novels under the name J.F. Penn, she’s also a nonfiction writer, copywriter, teacher, and content creator … and she’s the “chief marketing officer” for her own career. And her marketing superpower? Being able to see the... [Read more]

Khalid Saleh says, “Your website’s copy is far more important than you realize. Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy. Web copy... [Read more]

Tim Peterson says, “Facebook is getting even closer to a human-level understanding of what people are saying. Facebook has developed DeepText, a new way to parse text using artificial intelligence processes that’s quicker at picking up new languages and slang than traditional approaches. In a company blog post published on Wednesday, three members... [Read more]

Derek Miller says, “Content has quickly become one of the most popular marketing tools for companies to invest in. An effective content strategy can generate better search rankings, higher traffic and onsite engagement and ultimately, more sales. The main issue now, is that many companies are throwing money into content without proper research,... [Read more]

Mike Sands says, “I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any CMO what his or her priorities are, and chances are good that a key focus today was also on the priority list five, 10, even 20 years ago — and will continue to remain so for years into the future. What marketing goal could... [Read more]

Leslie Ye says, “Good communication is crucial to sales success. Sounds obvious, right? You can’t make a sale unless you’ve demonstrated value to a prospect. You can’t do that unless you’ve understood their problems and devised a strategy to solve them. In turn, you can’t do that until you get your prospect to tell you what’s wrong.... [Read more]

John M. Wargo says, “I attended a software-related conference recently; I’m not going to say which one as this is about something I observed at the conference, not about the conference itself. Being a software conference, the conference organizers did a lot of the expected digital stuff: registration, reminder emails and conference check-in.... [Read more]