‘Official: Instagram adds business profiles, will tell brands how many times their organic posts are shown’ – Marketing Land
Tim Peterson says, “No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many other people might come across it when checking a profile page or the Explore tab. That’s starting to change, at least for brands.
Instagram is finally opening up about new tools it’s adding for businesses, which include business-specific profiles and a way for brands using these business profiles to track how many times their posts actually popped up on people’s screens”.
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