Latest News

Patricio Robles says, “Building a successful mobile app is difficult. Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren’t opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories. Push notifications can be an effective... [Read more]

Tom Anthony says, “Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if... [Read more]

Steven Wright says, “Open The Door To Sales Enablement Success After seven months as a Forrester research analyst, with scores of vendor briefings and customer inquiries under my belt, I’ve seen certain patterns to unlocking sales enablement success emerge. Five Keys To Sales Enablement Automation Success brings together lessons learned... [Read more]

ML team says, “Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience — they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to build better, lasting relationships... [Read more]

Rustam Singh says, “Three, a major player in UK’s telecommunications and internet service providers, is about to be the first in the country to test out network backed ad-blocking on its mobile internet services. Starting 13th June and till 20th June, volunteering half a million users of the service will be trying out what could (hopefully)... [Read more]

Caroline Early says, “We have a special treat for you on Rainmaker FM this week … Music legend and entrepreneur Henry Rollins joins Brian Clark on Unemployable to discuss how his career (including his role as frontman of Black Flag) has thrived due to a DIY-producer ethic, why he formed his own publishing company, and how he became a self-made... [Read more]

Lindsay Kolowich says, “You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back”... [Read more]

Ayaz Nanji says, “Long-form news articles get roughly the same number of mobile visitors as short-form articles, but they garner twice as much engaged time, according to recent data from the Pew Research Center. The report was based on Parse.ly audience behavior data for 74,840 articles from 30 US news sites that were accessed by 71 million visitors... [Read more]

Greg Sterling says, “Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the boundaries of Facebook itself. Facebook users could then be targeted on third-party mobile apps and, as of earlier this year, mobile websites in the network. Audience Network targeting was... [Read more]

Today only, there’s fire sale plus a $10 off coupon of a resource package for marketing consultants to local businesses. Drew Laughlin has created what he calls Marketing Consultant’s PLR. If your business helps local merchants get online to find new customers, this fire sale package from Laughlin can simplify your job. Laughlin has created... [Read more]

Kristen Matthews says, “Why do some brands seem too intimidated to own influencer marketing in-house? Perhaps because the term has gotten too sexy and, therefore, too intimidating to add to their already hectic marketing strategy. Influencer marketing works best when a brand owns their relationships and brings the strategy in-house. This overwhelms... [Read more]

Jodi Harris says, “Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up? Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of... [Read more]