Latest News
‘Win a pair of tickets to our Future of Digital Marketing conference’ – Econsultancy
David Moth says, “At Econsultancy’s Future of Digital Marketing conference next Tuesday (June 7th) expert speakers will share their views on the trends that are set to shape our industry. And we have two pairs of tickets to giveaway in our Twitter competition tomorrow, Thursday 2nd June. The full details are below, but first here’s a bit more... [Read more]
‘5 Traffic Generating Tools to Maximize Your Web Content Visibility’ – Business.com
Christopher Jan Benitez says, “Your content will not promote itself, which is why you need to do the legwork of promoting them to your audience. However, doing them manually will take out so much of your time, not to mention won’t guarantee that your content will be promoted as effectively. Therefore, use the tools featured below to help... [Read more]
‘5 Keys to Building Your Ecommerce Site’ – Entrepreneur
Thomas Smale says, “In 2015, overall web sales across Europe were up 12.6 percent. For the United States, results were the same: The same study found that web sales here in 2015 grew by 14.6 percent. Clearly, consumers in multiple countries are shopping online more often, and that’s a trend we can expect to continue. It’s also good... [Read more]
‘Supercharge Your Online Marketing Skills: New Training and Workshops from Moz Academy!’ – MOZ
Rachel Goodman Moore says, “Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got some good news for you”. Supercharge Your... [Read more]
‘3 Tips for Using Customer Testimonials to Sell More Online’ – Small Business Trends
Brian Hughes says, “From televisions to T-shirts, the ability to return just about anything we don’t like helps fuel consumer confidence and online spending. The shirt didn’t fit right? Send it back. Don’t need that collector’s edition of Breaking Bad after all? Mail the DVDs back to Amazon. Want to sweeten the deal even more and increase... [Read more]
‘6 Little-Known Ways Agencies Can Generate More Leads’ – HubSpot
Jami Oetting says, “How do you find new clients? This is a common question agency execs ask. But it’s not the right question. Instead, you should be asking: How do new clients find my agency? Yes, you should be asking for referrals from your current clients and building a list of prospects who would be a great fit for your agency’s... [Read more]
‘Why the blog post is killing the press release’ – Marketing Land
Patrick Armitage says, “Now that we’ve established how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press release. We are now in a post-gatekeeper era of publicity and PR. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper”... [Read more]
‘How Wish uses ‘aggressive’ automated email in ecommerce’ – Econsultancy
Ben Davis says, “I reviewed the mobile UX of the Wish ecommerce app last week. It’s a platform for bargain hunters and uses lots of tactics to create a sense of urgency. In the week since signing up, I have received seven automated emails (as well as a number of app notifications). Let’s have a look at Wish’s approach. Day three:... [Read more]
‘Connect the Dots: Old School Marketing Meets New School Innovation’ – Business.com
Blair Nicole says, “Are you finding limited results with your online marketing campaign? Have you wasted money on old school advertising with limited results? Is your social media campaign failing to result in any real business? Believe it or not, the best marketing campaigns rely on the right mix of old school marketing strategies and new school... [Read more]
‘7 Reasons to Stop Writing Cold Emails and Throw an Event Instead’ – Entrepreneur
Bill Carmody says, “Has there ever been a salesperson who closed a million-dollar deal via an outbound email blast? My guess is that the chances this has happened range from slim to none. Author Thom Singer summed it up best in The ABC’s of Networking, when he noted that, “When we shortchange the face-to-face, we shortchange the relationship.” Singer... [Read more]
‘7 essential Google Analytics reports every marketer must know’ – Search Engine Land
Khaled Saleh says, “For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced... [Read more]
‘Marketing With Virtual Reality’ – Forrester
JP Gownder says, “Moonlighting as a contributor to our CMO role’s research, I’ve just published a major new report about how virtual reality will affect marketers, collaborating with Forrester’s lead on digital disruption, James McQuivey, PhD. CMOs and other marketers have four choices when it comes to virtual reality (VR). Most of you... [Read more]
