Latest News

Rachel Goodman Moore says, “Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got some good news for you”. Supercharge Your... [Read more]

Brian Hughes says, “From televisions to T-shirts, the ability to return just about anything we don’t like helps fuel consumer confidence and online spending. The shirt didn’t fit right? Send it back. Don’t need that collector’s edition of Breaking Bad after all? Mail the DVDs back to Amazon. Want to sweeten the deal even more and increase... [Read more]

Jami Oetting says, “How do you find new clients? This is a common question agency execs ask. But it’s not the right question. Instead, you should be asking: How do new clients find my agency? Yes, you should be asking for referrals from your current clients and building a list of prospects who would be a great fit for your agency’s... [Read more]

Patrick Armitage says, “Now that we’ve established how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press release. We are now in a post-gatekeeper era of publicity and PR. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper”... [Read more]

Ben Davis says, “I reviewed the mobile UX of the Wish ecommerce app last week. It’s a platform for bargain hunters and uses lots of tactics to create a sense of urgency. In the week since signing up, I have received seven automated emails (as well as a number of app notifications). Let’s have a look at Wish’s approach. Day three:... [Read more]

Blair Nicole says, “Are you finding limited results with your online marketing campaign? Have you wasted money on old school advertising with limited results? Is your social media campaign failing to result in any real business? Believe it or not, the best marketing campaigns rely on the right mix of old school marketing strategies and new school... [Read more]

Bill Carmody says, “Has there ever been a salesperson who closed a million-dollar deal via an outbound email blast? My guess is that the chances this has happened range from slim to none. Author Thom Singer summed it up best in The ABC’s of Networking, when he noted that, “When we shortchange the face-to-face, we shortchange the relationship.” Singer... [Read more]

Khaled Saleh says, “For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced... [Read more]

JP Gownder says, “Moonlighting as a contributor to our CMO role’s research, I’ve just published a major new report about how virtual reality will affect marketers, collaborating with Forrester’s lead on digital disruption, James McQuivey, PhD. CMOs and other marketers have four choices when it comes to virtual reality (VR). Most of you... [Read more]

Lisa Toner says, “As a salesperson chasing quotas month after month, you’ll inevitably spend a lot of your time writing and sending emails. The scary reality, however, is that a shocking 76% of sales emails are never even opened. How are you supposed to sell if you can’t get your prospect’s attention in the first place? Calling leads... [Read more]

Many beginning marketers have asked themselves that question. And that’s good because it’s a crucial question. Get the answer wrong, and you can waste a lot of money on useless fluff. Even worse, get it wrong, and you very likely will not succeed. Lee Murray, a veteran online marketer of many years standing, has been pondering the question... [Read more]

Nikki Gilliland says, “For the average shopper, supermarket loyalty is a thing of the past. With price and proximity being two of the most important factors in where people shop, it’s usually a case of whatever makes life easier. Waitrose, a supermarket well known for its middle class ‘essentials’, is attempting to change this attitude... [Read more]